Yaspa
Founded Year
2017Stage
Series A | AliveTotal Raised
$13.27MLast Raised
$12M | 4 mos agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+256 points in the past 30 days
About Yaspa
Yaspa provides bank payments and identity services within the financial technology sector. The company offers products that enable real-time payments, customer verification, and risk assessments to facilitate transactions. Yaspa's services cater to various sectors, including iGaming, e-commerce, and utilities, providing solutions such as instant settlements and integrated know your customer (KYC) checks. Yaspa was formerly known as Citizen. It was founded in 2017 and is based in London, United Kingdom.
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Yaspa's Product Videos
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Yaspa's Products & Differentiators
Intelligent Payments
Our flagship product that combines A2A payments with data extraction and analysis to deliver real-time, pan-merchant financial insights on individuals. It has use cases across industries, but in the first instance we are using it to solve for the challenge in the gambling industry of finding a solution to identify problem gamblers without deterring recreational players. We have already won an InnovateUK grant from the UK government for a first year's R&D, and are working with leading data scientists on the machine learning to process and model profiles accurately. The payments industry awarded it ‘Best Payment Facility’, (Card and Payments Awards 2025), and it is currently shortlisted for the following gambling industry awards: Safer Gambling Software Supplier (EGR), Best Use of AI (Fintech Awards) & Payment Solution of the Year
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Research containing Yaspa
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Yaspa in 2 CB Insights research briefs, most recently on Oct 23, 2025.
Oct 23, 2025 report
Fintech 100: The most promising fintech startups of 2025
Oct 23, 2025 report
Book of Scouting Reports: 2025’s Fintech 100Expert Collections containing Yaspa
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Yaspa is included in 4 Expert Collections, including Cybersecurity.
Cybersecurity
11,028 items
These companies protect organizations from digital threats.
Payments
3,277 items
Companies in this collection provide technology that enables consumers and businesses to pay, collect, automate, and settle transfers of currency, both online and at the physical point-of-sale.
Fintech
14,203 items
Excludes US-based companies
Fintech 100
100 items
Latest Yaspa News
Oct 16, 2025
The rebrand marks a significant milestone in Yaspa's evolution from an early-stage fintech to a global payments intelligence platform. The new identity builds on Yaspa's mission to make payments more intelligent, helping operators and merchants connect with their customers in real time through trusted, data-driven experiences. The refreshed brand introduces a cleaner, more contemporary visual identity centred around simplicity and human connection. Its updated logo, colour palette and design system have been crafted to convey transparency, confidence and momentum – emphasising Yaspa's pioneering approach to innovation and collaboration. The new brand launch coincides with a period of sustained growth for Yaspa, which has expanded from 15 to 70 employees in the past 18 months and recently announced a $12m investment round led by Discerning Capital. The company is now accelerating international expansion with a new US entity based in Atlanta, Georgia. Yaspa also announced the opening of a tech hub in Leeds, UK, in August. Kate Marsden , Chief Marketing Officer at Yaspa , said : “Our new brand is a statement of intent. It reflects who we've become – a confident, connected and truly intelligent business that's growing fast and taking our technology to new markets. We have created an identity that captures both the strength of our product and the clarity of our purpose – to help businesses make better decisions through smarter payments. “Payments can be complex, but our goal is to make them feel effortless. Every element of our new look has been designed to communicate that sense of ease and intelligence. The identity is modern and approachable, because trust and transparency sit at the heart of what we do. “As we scale into new regions, we want a brand that travels well and one that feels as relevant in Las Vegas as it does in London. The rebrand is a fresh chapter for Yaspa, but our focus remains the same: making instant payments personal.”
Yaspa Frequently Asked Questions (FAQ)
When was Yaspa founded?
Yaspa was founded in 2017.
Where is Yaspa's headquarters?
Yaspa's headquarters is located at 2-20 Scrutton Street, London.
What is Yaspa's latest funding round?
Yaspa's latest funding round is Series A.
How much did Yaspa raise?
Yaspa raised a total of $13.27M.
Who are the investors of Yaspa?
Investors of Yaspa include Techstars Ventures, Metavallon VC, Discerning Capital, Innovate UK, Fin Capital and 4 more.
Who are Yaspa's competitors?
Competitors of Yaspa include Nilus, Payaut, TrueLayer, Volt, Vyne and 7 more.
What products does Yaspa offer?
Yaspa's products include Intelligent Payments and 1 more.
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Compare Yaspa to Competitors
TrueLayer is an open banking platform that specializes in the financial services industry. The company offers a suite of products that enable instant bank payments, fast and verified payouts, streamlined user onboarding, and variable recurring payments, all designed to facilitate safer and more efficient financial transactions. TrueLayer primarily serves sectors such as e-commerce, gaming, financial services, travel, and cryptocurrency markets. TrueLayer was formerly known as Finport. It was founded in 2016 and is based in London, United Kingdom.
Volt provides payment solutions within the financial technology sector. It offers a network for account-to-account payments, allowing businesses to send and receive money. Volt's services are available for sectors including retail, travel, wealth, gaming, and crypto. It was founded in 2019 and is based in London, United Kingdom.
Trustly Group focuses on open banking solutions in the financial services and payment processing sectors. The company provides products that facilitate payments, consumer onboarding, and risk assessment using bank-validated financial data. Trustly Group serves sectors including billers, eCommerce, financial services, and gaming. It was founded in 2008 and is based in Stockholm, Sweden.
Boodil is a payments platform that provides access to funds and checkout experiences across various business sectors. The company offers a payment solution that enables merchants to send payment links, facilitate payments via Open Banking or card, and access a merchant dashboard for payment management. Boodil serves eCommerce businesses, the travel industry, automotive sector, professional services, and collections functions. It was founded in 2022 and is based in Manchester, England.
Atoa specializes in financial technology services, offering alternative payment solutions within the payments industry. The company provides instant bank payments, QR code payments, and SMS payment links, enabling merchants to receive funds directly from customers' bank accounts quickly and with lower fees. Atoa primarily serves sectors such as retail, restaurants, hair and beauty, automotive, and e-commerce. It was founded in 2022 and is based in London, England.
Token.io focuses on account-to-account (A2A) payment infrastructure in the financial services and payment processing industry. The company provides services including Pay by Bank solutions, variable recurring payments, real-time payouts, and data solutions. Token.io serves sectors such as banking, fintech, financial services, ecommerce, cryptocurrency, and iGaming. It was founded in 2015 and is based in London, United Kingdom.
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