Bestow operates as an insurance technology company and develops products and software for insurance companies. It provides an application programming interface (API), enabling partners to offer life insurance coverage to customers. The company was formerly known as Coverlife. It was founded in 2017 and is based in Dallas, Texas.

Ethos specializes in providing life insurance solutions within the financial technology sector. The company offers term life, whole life, and indexed universal life insurance, alongside online estate planning services. Ethos serves individuals seeking life insurance options without the need for medical exams. It was founded in 2016 and is based in Austin, Texas.

PolicyMe is a technology company that operates in the life insurance industry within the financial services sector. The company offers term life insurance, critical illness insurance, and health and dental insurance, providing coverage for medical care expenses. PolicyMe serves individuals seeking insurance products. It was founded in 2018 and is based in Toronto, Canada.

Amplify focuses on providing life insurance policies within the financial services industry. It offers a range of life insurance products, including term life, variable universal life, index universal life, and combination life policies that cater to various protection needs and offer tax-advantaged growth. Its products are designed to offer financial protection for beneficiaries and allow policyholders to access funds for personal use while still living. Amplify was founded in 2019 and is based in San Francisco, California.

Goose Insurance specializes in providing accessible and affordable insurance products through a mobile-first platform within the insurance industry. The company offers a range of insurance policies including travel, life, AD&D, renters, and critical illness insurance, which can be purchased quickly and easily via their app. Goose primarily serves individual consumers seeking convenient and straightforward insurance solutions. It was founded in 2017 and is based in Vancouver, British Columbia.

Ladder provides term life insurance through a digital platform within the insurance industry. It offers affordable term life insurance policies with the flexibility to adjust coverage as the policyholder's life circumstances change. Its services are designed to be accessible online, with a paperless application process and tools like an insurance calculator to help customers determine their coverage needs. It was founded in 2015 and is based in Palo Alto, California.