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Western & Southern Financial Group company logo
Asset/Investment Management
westernsouthern.com

Investments

6

Partners & Customers

10

Service Providers

1

About Western & Southern Financial Group

Western & Southern Financial Group provides financial services, focusing on life insurance, retirement planning, and investments. The company offers products including whole, term, and universal life insurance, retirement accounts, and investment options. Its services are available to individuals and businesses. It was founded in 1888 and is based in Cincinnati, Ohio.

Headquarters Location

400 Broadway

Cincinnati, Ohio, 45202,

United States

877-367-9734

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Expert Collections containing Western & Southern Financial Group

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Find Western & Southern Financial Group in 1 Expert Collection, including Fortune 500 Investor list.

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Fortune 500 Investor list

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Latest Western & Southern Financial Group News

Fitch Affirms Western & Southern's IFS Ratings at 'AA'; Outlook Stable

Sep 24, 2025

Group, Inc. (W&SFG) and its operating subsidiaries, including the 'AA' Insurer Financial Strength (IFS) ratings for its insurance subsidiaries. Fitch has also affirmed W&SFG's 'AA-' Long-Term Issuer Default (IDR), 'A+' senior debt ratings and Western-Southern Global Funding's Longe-Term Senior Secured (FABN Program) at 'AA'. The Rating Outlook for W&SFG and its operating subsidiaries is Stable. The rating affirmations reflect W&SFG's extremely strong capitalization, favorable company profile with solid diversification, and its history of stable earnings, offset somewhat by the company's surplus exposure to equity securities. Key Rating Drivers Extremely Strong Capitalization: W&SFG's insurance subsidiaries remain extremely strongly capitalized, and its capitalization remains a key driver of the rating in Fitch's view. The company's capital quality is also above average relative to similarly rated peers. This is due to W&SFG's low leverage metrics, lack of captives and no utilization of third-party reinsurance. Exceptionally strong capitalization is supported by a Prism capital model score of 'Extremely Strong' at YE 2024. Favorable Company Profile: W&SFG's company profile is favorable relative to the broader North American life insurance industry, driven by its favorable business risk profile and operating scale. W&SFG's company profile continues to reflect its lower-risk products and steady market position across its core product offerings. W&SFG's sales of interest-sensitive annuities, primarily consisting of fixed-rate deferred, remained elevated, as markets have remained favorable. The company's Gerber Life direct to consumer (DTC) sales continued to grow, helping to further diversify W&SFG's liability profile. Stable Earnings: W&SFG's financial performance steadied in 2024, with an ROE of 7.0%. Fitch considers the company's performance moderate compared to the broader industry and relatively stable. Earnings are driven by a moderate exposure to interest-sensitive liabilities as well as strong earnings in the life and asset management segment. Surplus Exposure to Equity Securities: Fitch considers W&SFG's surplus exposure to equity securities above average relative to the industry. However, Fitch believes the company's overall asset risk is line with its highly rated peers. Investments are comprised primarily of U.S. investment-grade corporates, with a moderately overweight exposure to commercial mortgage loans. Equity exposure is primarily used to back excess surplus, and the position has posted above-average returns since inception. Asset/Liability Management: Asset/liability and liquidity management are very strong. Cash flow testing results demonstrate significantly positive reserve margins across all scenarios and major product lines. The duration mismatch remains consistent with the rating category. Disintermediation risk is considered modest given a conservative liability profile, and the company's recent annuity sales are well matched, which mitigates the risk associated with a shock-lapse scenario. Narrowed Notching: Fitch currently maintains narrower notching between W&SFG's holding company IDR and its operating subsidiaries' IFS ratings. This primarily reflects the company's ample holding company liquidity and low financial leverage. W&SFG maintains ample holding company assets of over $600 million-most of which is liquid and could cover principal repayment of its senior unsecured notes. Fitch views maintenance of holding company liquidity as key to the current narrower notching of the IDR. This approach allows W&SFG's senior debt to be rated two notches below the company's IFS ratings, compared with the standard three notches based on Fitch's criteria. RATING SENSITIVITIES Factors that Could, Individually or Collectively, Lead to Negative Rating Action/Downgrade --A shift in the business profile that would lead to a departure from the company's conservative risk profile through a more pronounced shift to interest-sensitive annuity offerings or other products outside of the company's core competencies; --Sustained deterioration in the company's capitalization metrics through a reported consolidated RBC ratio consistently below 400% and a Prism capital model score below 'Extremely Strong'. Factors that Could Result in Standard Notching of the Holding Company Ratings --Holding company liquid assets below 75% of holding company debt obligations and sustained financial leverage above 15%. Factors that Could, Individually or Collectively, Lead to Positive Rating Action/Upgrade --Improvement in the business profile score to 'aa' level, which may include an increase in operating scale, maintaining a top-tier competitive position in the company's core life insurance segments and lower relative exposure to interest-sensitive liabilities; --The continued maintenance of extremely strong capitalization metrics, as measured by an RBC ratio consistently exceeding 450%; --'Extremely Strong' Prism capital model outcome; --Financial leverage ratio below 10%. REFERENCES FOR SUBSTANTIALLY MATERIAL SOURCE CITED AS KEY DRIVER OF RATING The principal sources of information used in the analysis are described in the Applicable Criteria. ESG Considerations The highest level of ESG credit relevance is a score of '3', unless otherwise disclosed in this section. A score of '3' means ESG issues are credit-neutral or have only a minimal credit impact on the entity, either due to their nature or the way in which they are being managed by the entity. Fitch's ESG Relevance Scores are not inputs in the rating process; they are an observation on the relevance and materiality of ESG factors in the rating decision. For more information on Fitch's ESG Relevance Scores, visit https://www.fitchratings.com/topics/esg/products#esg-relevance-scores RATING ACTIONS Entity / Debt Rating Prior Columbus Life Insurance Company LT IFS AA Affirmed AA Western-Southern Life Assurance Company LT IFS AA Affirmed AA The Western and Southern Life Insurance Company LT IDR AA- Affirmed AA- LT IFS AA Affirmed AA subordinated LT A+ Affirmed A+ Western & Southern Financial Group, Inc. LT IDR AA- Affirmed AA- senior unsecured LT A+ Affirmed A+ Western-Southern Global Funding senior secured LT AA Affirmed AA National Integrity Life Insurance Company LT IFS AA Affirmed AA Previous Page of 10 rows 20 rows 50 rows 100 rows 500 rows Next Loading... VIEW ADDITIONAL RATING DETAILS Additional information is available on www.fitchratings.com PARTICIPATION STATUS The rated entity (and/or its agents) or, in the case of structured finance, one or more of the transaction parties participated in the rating process except that the following issuer(s), if any, did not participate in the rating process, or provide additional information, beyond the issuer's available public disclosure. APPLICABLE CRITERIA Insurance Rating Criteria (pub. 04 Mar 2024) (including rating assumption sensitivity) APPLICABLE MODELS Numbers in parentheses accompanying applicable model(s) contain hyperlinks to criteria providing description of model(s). Prism U.S. Life Insurance Capital Model, v1.3.5-2024 ( ADDITIONAL DISCLOSURES Dodd-Frank Rating Information Disclosure Form Solicitation Status Endorsement Policy ENDORSEMENT STATUS Columbus Life Insurance Company EU Endorsed, UK Endorsed Integrity Life Insurance Company EU Endorsed, UK Endorsed National Integrity Life Insurance Company EU Endorsed, UK Endorsed The Lafayette Life Insurance Company EU Endorsed, UK Endorsed The Western and Southern Life Insurance Company EU Endorsed, UK Endorsed Western & Southern Financial Group, Inc. EU Endorsed, UK Endorsed Western-Southern Global Funding EU Endorsed, UK Endorsed Western-Southern Life Assurance Company EU Endorsed, UK Endorsed DISCLAIMER & DISCLOSURES All Fitch Ratings (Fitch) credit ratings are subject to certain limitations and disclaimers. Please read these limitations and disclaimers by following this link: https://www.fitchratings.com/understandingcreditratings . In addition, the following https://www.fitchratings.com/rating-definitions-document details Fitch's rating definitions for each rating s Read More Solicitation Status The ratings above were solicited and assigned or maintained by Fitch at the request of the rated entity/issuer or a related third party. Any exceptions follow below. Fitch's solicitation status policy can be found at www.fitchratings.com/ethics Endorsement Policy Fitch's international credit ratings produced outside the EU or the UK, as the case may be, are endorsed for use by regulated entities within the EU or the UK, respectively, for regulatory purposes, pursuant to the terms of the EU CRA Regulation or the UK Credit Rating Agencies (Amendment etc.) (EU Exit) Regulations 2019, as the case may be. Fitch's approach to endorsement in the EU and the UK can be found on Fitch's Regulatory Affairs page on Fitch's website. The endorsement status of international credit ratings is provided within the entity summary page for each rated entity and in the transaction detail pages for structured finance transactions on the Fitch website. These disclosures are updated on a daily basis.

Western & Southern Financial Group Investments

6 Investments

Western & Southern Financial Group has made 6 investments. Their latest investment was in Retirable as part of their Series A on May 29, 2025.

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Western & Southern Financial Group Investments Activity

investments chart

Date

Round

Company

Amount

New?

Co-Investors

Sources

5/29/2025

Series A

Retirable

$10M

Yes

3

2/10/2025

Series B - II

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$XXM

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10

10/1/2024

Seed VC - III

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$XXM

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0

6/25/2024

Series A

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$XXM

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10

10/1/2022

Seed VC - II

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$XXM

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0

Date

5/29/2025

2/10/2025

10/1/2024

6/25/2024

10/1/2022

Round

Series A

Series B - II

Seed VC - III

Series A

Seed VC - II

Company

Retirable

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Amount

$10M

$XXM

$XXM

$XXM

$XXM

New?

Yes

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Co-Investors

Sources

3

10

0

10

0

Western & Southern Financial Group Acquisitions

2 Acquisitions

Western & Southern Financial Group acquired 2 companies. Their latest acquisition was Fabric on January 12, 2022.

Date

Investment Stage

Companies

Valuation
Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.

Total Funding

Note

Sources

1/12/2022

Series B

$XXM

$31.28M

Acquired

2

9/18/2018

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$XXM

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10

Date

1/12/2022

9/18/2018

Investment Stage

Series B

Companies

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Valuation

$XXM

$XXM

Total Funding

$31.28M

Note

Acquired

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Sources

2

10

Western & Southern Financial Group Partners & Customers

10 Partners and customers

Western & Southern Financial Group has 10 strategic partners and customers. Western & Southern Financial Group recently partnered with RetireOne on August 8, 2025.

Date

Type

Business Partner

Country

News Snippet

Sources

8/4/2025

Partner

United States

RetireOne® and Western & Southern Financial Group® Partner to Enhance Retirement Planning Solutions for Advisors to Offer SPIA and DIA solutions

As part of this partnership , Western & Southern Financial Group , Inc. 's Deferred Income Annuity and Single Premium Immediate Annuity will be made available through RetireOne 's Fiduciary Insurance Marketplace .

2

11/2/2023

Partner

United States

Western & Southern Financial Group •. Western & Southern Partners with the Cincinnati Bengals.

`` Our partnership with Western & Southern Financial Group demonstrates strength , collaboration and passion for the Greater Cincinnati community as we team up with one of the city 's leading companies , '' said Bengals Director of Strategy and Engagement Elizabeth Blackburn .

1

6/22/2023

Partner

United States

Western & Southern Financial Group •. Western & Southern Joins the 1819 Innovation Hub.

Western & Southern Financial Group , Inc. joins several industry-leading partners at the 1819 Innovation Hub , including Procter & Gamble , Kroger , KAO and altafiber .

2

1/23/2023

Licensor

United States

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10

8/27/2021

Partner

Fifth Third Bank

United States

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10

Date

8/4/2025

11/2/2023

6/22/2023

1/23/2023

8/27/2021

Type

Partner

Partner

Partner

Licensor

Partner

Business Partner

Fifth Third Bank

Country

United States

United States

United States

United States

United States

News Snippet

RetireOne® and Western & Southern Financial Group® Partner to Enhance Retirement Planning Solutions for Advisors to Offer SPIA and DIA solutions

As part of this partnership , Western & Southern Financial Group , Inc. 's Deferred Income Annuity and Single Premium Immediate Annuity will be made available through RetireOne 's Fiduciary Insurance Marketplace .

Western & Southern Financial Group •. Western & Southern Partners with the Cincinnati Bengals.

`` Our partnership with Western & Southern Financial Group demonstrates strength , collaboration and passion for the Greater Cincinnati community as we team up with one of the city 's leading companies , '' said Bengals Director of Strategy and Engagement Elizabeth Blackburn .

Western & Southern Financial Group •. Western & Southern Joins the 1819 Innovation Hub.

Western & Southern Financial Group , Inc. joins several industry-leading partners at the 1819 Innovation Hub , including Procter & Gamble , Kroger , KAO and altafiber .

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Sources

2

1

2

10

10

Western & Southern Financial Group Service Providers

1 Service Provider

Western & Southern Financial Group has 1 service provider relationship

Service Provider

Associated Rounds

Provider Type

Service Type

Acquired

Investment Bank

Financial Advisor

Service Provider

Associated Rounds

Acquired

Provider Type

Investment Bank

Service Type

Financial Advisor

Partnership data by VentureSource

Western & Southern Financial Group Team

38 Team Members

Western & Southern Financial Group has 38 team members, including current Chief Financial Officer, Brad H..

Name

Work History

Title

Status

Brad H.

Chief Financial Officer

Current

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Name

Brad H.

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Work History

Title

Chief Financial Officer

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Status

Current

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