Twelve Labs
Founded Year
2021Stage
Corporate Minority | AliveTotal Raised
$110.12MLast Raised
$3M | 1 mo agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+120 points in the past 30 days
About Twelve Labs
Twelve Labs is a company that focuses on video intelligence within the tech industry. The company's offerings include a platform that analyzes, searches, generates, and embeds video content, and provides workflow automation for various applications. The company serves sectors that require video understanding, such as media and entertainment, security, and automotive industries. It was founded in 2021 and is based in San Francisco, California.
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ESPs containing Twelve Labs
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The generative AI — photo & video tools market provides software that uses machine learning algorithms to automate and enhance image and video creation and editing. Companies in this market offer solutions that automatically generate visual content, enhance image quality, restore details, remove backgrounds, correct colors, and process media significantly faster than traditional methods. These too…
Twelve Labs named as Highflier among 15 other companies, including Canva, Synthesia, and Stability AI.
Twelve Labs's Products & Differentiators
Video Search API
Twelve Labs enables natural language based search within videos, capable of not only finding the relevant videos among thousands, but also locating the exact start and end time within the video. It combines more than 20+ SOTA deep learning models to extract rich information from a video, including objects, movement, action, sound, conversation, words on screen, and most importantly, context. With our API, video search is as easy as CTRL+F.
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Research containing Twelve Labs
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Twelve Labs in 5 CB Insights research briefs, most recently on Oct 20, 2025.
Oct 20, 2025 report
Book of Scouting Reports: 2025’s Digital Health 50
May 16, 2025 report
Book of Scouting Reports: 2025’s AI 100
Apr 24, 2025 report
AI 100: The most promising artificial intelligence startups of 2025
Expert Collections containing Twelve Labs
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Twelve Labs is included in 6 Expert Collections, including Artificial Intelligence (AI).
Artificial Intelligence (AI)
37,168 items
Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.
AI 100 (All Winners 2018-2025)
400 items
Generative AI 50
50 items
CB Insights' list of the 50 most promising private generative AI companies across the globe.
Generative AI
2,951 items
Companies working on generative AI applications and infrastructure.
AI 100 (2024)
100 items
AI 100 (2025)
100 items
Twelve Labs Patents
Twelve Labs has filed 9 patents.
The 3 most popular patent topics include:
- broadcast engineering
- container formats
- semantic web
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
8/8/2022 | 2/11/2025 | Machine learning, Audio codecs, Classification algorithms, Video codecs, Broadcast engineering | Grant |
Application Date | 8/8/2022 |
|---|---|
Grant Date | 2/11/2025 |
Title | |
Related Topics | Machine learning, Audio codecs, Classification algorithms, Video codecs, Broadcast engineering |
Status | Grant |
Latest Twelve Labs News
Oct 10, 2025
퍼스트맨 스튜디오는 넷플릭스 시리즈 ‘오징어게임'의 연출자로 알려진 황동혁 감독이 이끄는 제작사다. 콘텐츠 제작사가 영상 AI 기술에 직접 투자한 것은 엔터테인먼트 산업 내 AI 기술의 실질적 활용 가치를 보여주는 사례로 평가된다. 트웰브랩스는 영상 내 시각, 청각, 텍스트 정보를 종합적으로 분석해 원하는 장면을 신속하게 찾아내는 멀티모달 AI 기술을 보유하고 있다. 해당 기술은 현재 글로벌 스튜디오, OTT 플랫폼, 방송사 등에서 방대한 영상 아카이브의 검색 및 재활용 효율성을 높이는 데 활용되고 있다. 황동혁 퍼스트맨 스튜디오 대표는 “트웰브랩스의 기술은 창작자가 보다 빠르고 정밀하게 아이디어를 구현하는 데 유용하다”고 밝혔다. 이어 “글로벌 콘텐츠 제작 환경 변화에 대응하기 위한 전략적 판단”이라고 설명했다. 업계에 따르면, 글로벌 스튜디오들이 보유한 영상 아카이브 중 실제 활용되는 비율은 약 5% 수준에 그친다. 콘텐츠 제작 현장에서 필요한 장면을 찾고 재가공하는 과정이 시간과 비용 측면에서 비효율적이기 때문이다. 트웰브랩스는 기존 콘텐츠를 활용해 새로운 부가가치를 창출하는 데 초점을 맞추고 있으며, 메타데이터 기반의 장면 단위 색인 기술을 통해 영상 편집, 광고 장면 자동 선별, 스포츠 하이라이트 추출 등 다양한 영역에서 활용 사례를 확대하고 있다. 이번 투자를 통해 트웰브랩스는 영상 AI 기술과 콘텐츠 제작 역량 간 협업 모델을 구축함으로써 글로벌 시장 내 입지를 강화할 계획이다. 회사 측은 특히 북미와 유럽을 중심으로 콘텐츠 제작사와의 협업을 확대하고 있다고 밝혔다. 트웰브랩스 이재성 대표는 “이번 투자는 영상 AI 기술이 콘텐츠 산업의 현장 문제를 해결할 수 있다는 것을 검증받은 사례”라며 “앞으로도 창작자들이 기술을 통해 더 많은 가능성을 실현할 수 있도록 연구개발에 집중하겠다”고 말했다. 관련 기사 더보기
Twelve Labs Frequently Asked Questions (FAQ)
When was Twelve Labs founded?
Twelve Labs was founded in 2021.
Where is Twelve Labs's headquarters?
Twelve Labs's headquarters is located at 660 4th Street, San Francisco.
What is Twelve Labs's latest funding round?
Twelve Labs's latest funding round is Corporate Minority.
How much did Twelve Labs raise?
Twelve Labs raised a total of $110.12M.
Who are the investors of Twelve Labs?
Investors of Twelve Labs include First Man Studios, Naver Ventures, IQT, Snowflake Ventures, SK Telecom and 28 more.
Who are Twelve Labs's competitors?
Competitors of Twelve Labs include You.com, Dig, Moments Lab, Mantis.AI, Proceder.ai and 7 more.
What products does Twelve Labs offer?
Twelve Labs's products include Video Search API.
Who are Twelve Labs's customers?
Customers of Twelve Labs include Mindprober.
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