
Tamara
Founded Year
2020Stage
Line of Credit - II | AliveTotal Raised
$2.107BValuation
$0000Last Raised
$1.4B | 2 mos agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-1 points in the past 30 days
About Tamara
Tamara operates in the financial technology sector. The company provides a mobile application offering flexible payment solutions and allows customers to divide their bills into multiple installments without delay fees. Tamara primarily serves the e-commerce industry, with global and regional brands to local small and medium businesses. It was founded in 2020 and is based in Riyadh, Saudi Arabia.
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ESPs containing Tamara
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The buy now pay later (BNPL) — B2C payments market offers a flexible payment solution for consumers, allowing shoppers to make purchases and split the cost into multiple installments, typically interest-free. BNPL solutions provide an alternative to traditional credit cards and enable customers to make purchases without upfront payment or the need for a credit check. BNPL solutions typically offer…
Tamara named as Challenger among 15 other companies, including Klarna, Affirm, and Synchrony.
Tamara's Products & Differentiators
Split in Installments
Ability to split into multiple installments depending on category of retail and ticket size
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Research containing Tamara
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Tamara in 5 CB Insights research briefs, most recently on Sep 12, 2025.

May 8, 2024
The embedded banking & payments market map
Jan 31, 2024
Retail tech in 5 charts: 2023
Jan 18, 2024 report
State of Fintech 2023 Report
Jan 4, 2024 report
State of Venture 2023 ReportExpert Collections containing Tamara
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Tamara is included in 6 Expert Collections, including E-Commerce.
E-Commerce
11,641 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Store tech (In-store retail tech)
1,840 items
Companies that make tech solutions to enable brick-and-mortar retail store operations.
Unicorns- Billion Dollar Startups
1,297 items
Digital Lending
2,735 items
This collection contains companies that provide alternative means for obtaining a loan for personal or business use and companies that provide software to lenders for the application, underwriting, funding or loan collection process.
Payments
3,277 items
Companies in this collection provide technology that enables consumers and businesses to pay, collect, automate, and settle transfers of currency, both online and at the physical point-of-sale.
Fintech
14,203 items
Excludes US-based companies
Tamara Patents
Tamara has filed 5 patents.
The 3 most popular patent topics include:
- dresses
- lingerie
- sports clothing

Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
3/18/2020 | 3/5/2024 | Partner dance technique, Ballroom dance, Graphical projections, Flying boats, Pocket knives | Grant |
Application Date | 3/18/2020 |
|---|---|
Grant Date | 3/5/2024 |
Title | |
Related Topics | Partner dance technique, Ballroom dance, Graphical projections, Flying boats, Pocket knives |
Status | Grant |
Latest Tamara News
Oct 23, 2025
It's literally a virtue to lie if it advances his Islamist agenda.” This inspired more than 1,000 founders and tech executives to sign an open letter asking Sequoia to take a clear and public stance against Maguire's rhetoric. Contrary to what is generally regarded as crisis management best practice, Sequoia chose not to say or do anything. Sequoia's COO, Sumaiya Balbale, a practicing Muslim step down in August after five years at the company. This week we learned that the public comment was cited as the direct trigger for Balbale's resignation, which she privately characterized as resulting from an Islamophobic atmosphere. What The Founders Are Demanding The open letter has four key demands: Immediate Public Condemnation & Apology Issue a statement unequivocally denouncing Maguire's remarks as hate speech and anti‑Muslim bigotry. Apologize directly to Zohran Mamdani, to the wider Muslim founder community and to anyone else harmed by these comments. Internal Disciplinary Action Commission an independent investigation into Maguire's conduct over the past two years. Publicly disclose the investigation's findings and specify the disciplinary measures, up to and including removal from client‑facing duties or partnership. Binding Anti‑Discrimination Policy Publish a zero‑tolerance policy on hate speech and religious bigotry. Ensure “religion” is explicitly included as a protected characteristic in your code of conduct, with clear, enforceable consequences for violations. Founder Safeguards & Reporting Mechanism Establish an independent “Founders' Ombudsperson” or hotline, staffed by third‑party specialists, where any founder can confidentially report discrimination or hate speech by Sequoia personnel. Guarantee zero retaliation and full confidentiality for all reports. Who Signed The Petition At the time of writing, 1,179 people have signed the letter, representing 1,094 companies in total. Below are a few noteworthy highlights: Hosam Arab CEO & Co-Founder of Tabby The MENA financial super app and another leader in Shariah-compliant Buy Now, Pay Later (BNPL) services. Founded in 2019, Tabby offers interest-free payment solutions and is expanding its financial ecosystem through the Tabby Card and Tabby Plus. The company has raised $604 million in equity, part of over $1.8 billion in total capital. Following a Series E round, Tabby achieved a valuation of $3.3 billion, positioning it as the Middle East's most valuable VC-backed startup ahead of an anticipated IPO. Abdulla Nadeem Elyas Co-founder of Careem Careem is the MENA region's leading ‘everything app' offering ride-hailing, food delivery, and payment services across 70 cities. Founded in 2012, Careem raised $772 million in funding and serve over 50 million customers. The company secured the region's largest tech exit, valued at $3.1 billion USD in its 2019 acquisition by Uber. Dr. Elyas, who holds a Ph.D. in Business Administration, helped establish Careem's technical foundations and now continues to influence the regional ecosystem as an active angel investor. Abdulmajeed Alsukhan CEO & Co-founder of Tamara A pioneering Saudi Buy Now, Pay Later (BNPL) platform offering Sharia-compliant financial solutions across the MENA region. Tamara provides flexible, interest-free payment options and was the first Saudi fintech to achieve unicorn status in December 2023. The firm was also the first fintech to secure a full consumer finance license from SAMA. Tamara has raised approximately $556 million in equity funding and secured up to $2.95 billion in total capital, including a $2.4 billion facility backed by Goldman Sachs. Husayn Kassai CEO & Founder of Quench.ai Quench is an AI assistant focused on enterprise learning, development, and knowledge sharing. Kassai previously served as CEO and Co-Founder of Onfido, a globally recognized identity verification startup which raised over $200m and in February 2024, Onfido was acquired for $650 million. View the complete list here Forbes has reached out to several of the names on the above list, as well as Shaun Maguire and Sumaiya Balbale for a comment. More on this from Forbes: Sequoia Capital COO Quits After Partner's Tweet About Zohran Mamdani
Tamara Frequently Asked Questions (FAQ)
When was Tamara founded?
Tamara was founded in 2020.
Where is Tamara's headquarters?
Tamara's headquarters is located at King Abdullah Branch Road, King Salman District, Riyadh.
What is Tamara's latest funding round?
Tamara's latest funding round is Line of Credit - II.
How much did Tamara raise?
Tamara raised a total of $2.107B.
Who are the investors of Tamara?
Investors of Tamara include Goldman Sachs, Apollo Global Management, Citi Alternative Investments, Checkout.com, Shorooq Partners and 19 more.
Who are Tamara's competitors?
Competitors of Tamara include Klarna, Valu, Tabby, Khazna, MNT Halan and 7 more.
What products does Tamara offer?
Tamara's products include Split in Installments.
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Compare Tamara to Competitors

Tabby specializes in financial technology within the ecommerce industry, offering buy now pay later services. The company allows consumers to split their purchases into payments or monthly installments, and provides a shopping assistant app with features like price tracking and a payment card. Tabby serves the ecommerce sector by enabling payment options for online and in-store shopping. It was founded in 2019 and is based in Dubai, United Arab Emirates.

MNT Halan operates as a financial technology company focusing on digitizing traditional banking and cash-based markets. The company offers services, including digital payment solutions, lending services to the unbanked and underbanked, and an e-commerce platform. It primarily serves the financial sector and the e-commerce industry. MNT Halan was founded in 2017 and is based in Cairo, Egypt.
Khazna is a financial technology company specializing in digital financial services. The company offers a financial super app that provides underbanked Egyptians with access to smartphone-based financial services. Khazna primarily serves the corporate sector by offering financial solutions to employees through a mobile application that allows them to access a portion of their earned salary as needed. It was founded in 2019 and is based in Cairo, Egypt.
Postpay is a financial services company that provides buy now pay later solutions. The company offers a service that allows customers to make purchases and pay for them in three installments without interest. Postpay primarily serves the retail sector and partners with various brands to provide payment options to consumers. It was founded in 2019 and is based in Dubai, United Arab Emirates.
Cashew specializes in flexible payment solutions within the financial services sector. The company offers a range of products, including buy now, pay later options, interest-free installment plans, and comprehensive financial management services. Cashew primarily caters to individual consumers seeking manageable payment options for their purchases. It was founded in 2020 and is based in Dubai, United Arab Emirates.
Shahry is a digital financial services company that specializes in buy-now-pay-later (BNPL) solutions within the consumer finance sector. The company provides a mobile credit card and wallet that enables consumers to purchase goods and services in installments over a period of up to 36 months. Shahry primarily serves individual consumers looking for payment options and merchants aiming to increase sales through BNPL services. It was founded in 2019 and is based in cairo, Egypt.
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