Jul 29, 2025

Share this news: Protex AI, an AI workplace safety & operations firm, announced W23 Global joined its recent Series B funding as a strategic investor. W23 Global is a venture fund backed by five of the world’s leading grocery retailers: Tesco, Ahold Delhaize, Woolworths, Empire/Sobeys and Shoprite Group. Dublin City, County Dublin, Ireland, July 29, 2025 /MarketersMEDIA/ -- Protex AI, the leading provider of AI-powered workplace safety and operations solutions, is excited to announce that  W23 Global  has joined its recent Series B funding round as a strategic investor. W23 Global is a venture capital fund backed by five of the world’s leading grocery retailers, including Tesco, Ahold Delhaize, Woolworths Group, Empire Company Limited/Sobeys Inc. and Shoprite Group operating across North America, UK, Europe, Australia, New Zealand, Indonesia, and Africa.‍ Dan Hobbs, CEO of Protex AI, said: “We’re delighted to be partnering with W23 Global as part of our funding round. They bring both a strategic focus and a speciality in retail operations that will help Protex in our mission to revolutionize safety and operations for some of the world’s largest organizations.” Protex AI uses cutting-edge AI and computer vision technology to empower EHS and operations teams with real-time insights, enabling proactive interventions and a safer, smarter workplace. The company’s platform is already deployed in Fortune 500 environments across 28 countries, helping organizations foster sustainable safety cultures through automation, privacy-centric analytics, and actionable intelligence. "The safety and well-being of colleagues across the broader supply chain is paramount. Protex AI’s innovative use of AI and computer vision provides a powerful, privacy-preserving tool to move from reactive to proactive safety measures," said Ingrid Maes, CEO and Chief Investment Officer of W23 Global. "This investment reflects our commitment to supporting technologies that can create significant positive impact by making workplaces safer and more efficient." W23 Global’s investment further signals the growing demand for transformative, scalable safety technologies in the workplace. Protex AI is uniquely positioned to drive the evolution of proactive safety across the industrial workplace. At Protex AI, we're building a safer, smarter industrial workplace with an intelligent operating system that redefines how facilities operate. Our AI-powered technology is enabling businesses to gain greater visibility of unsafe behaviours in their facilities. The privacy-preserving platform plugs into existing CCTV infrastructure and uses its computer vision technologies to capture unsafe events autonomously in settings such as warehouses and manufacturing facilities. About Us: At Protex AI, we're building a safer, smarter industrial workplace with an intelligent operating system that redefines how facilities operate. Our AI-powered technology is enabling businesses to gain greater visibility of unsafe behaviours in their facilities. The privacy-preserving platform plugs into existing CCTV infrastructure and uses its computer vision technologies to capture unsafe events autonomously in settings such as warehouses and manufacturing facilities. Contact Info: