Human Nutrition Market Size is Expected to Reach USD 838.21 Bn by 2034 Driven by Health Trends, Aging, Diseases, Natural Products, and E-Commerce

Latest Private Industry Investments in Human Nutrition
Amazon Partners with Fay for Telehealth Dietitian Services
Amazon has partnered with nutrition care startup Fay to offer personalized dietitian services through its digital health platform. This collaboration makes Fay the first nutrition care provider on Amazon’s Health Benefits Connector, a tool designed to connect users with digital health services for conditions like diabetes, musculoskeletal issues, and mental health. Fay recently raised $50 million in Series B funding led by Goldman Sachs, gaining a valuation of $500 million and operating a network of over 3,600 dietitians across the U.S.
Helaina Secures $45 Million for Human-Equivalent Proteins
Biotechnology firm Helaina has raised $45 million in a Series B funding round, increasing its total equity funding to $83 million. The company plans to use the funds to expand the distribution of its effera Human Lactoferrin, a novel ingredient that supports women’s health, active nutrition, and healthy aging. Helaina is currently marketing Effera to consumer brands and via strategic partners. Nutrition Capital Network Facilitates Growth Capital for Nutrition Ventures
The Nutrition Capital Network (NCN) concluded its Spring Investor Meeting, uniting innovative companies with strategic investors and partners in the nutrition, health, and wellness sectors. Through its Investor Meetings and year-round membership, NCN facilitates meaningful connections between entrepreneurs and qualified investors, with nearly 50% of presenting companies securing investment following the NCN experience. Oobli Raises $18 Million for Sweet Protein Technology
Oobli, a sweet protein technology platform company, announced that it has received $18 million in a round of funding that included participation from Ingredion Ventures, Lever VC, Sucden Ventures, and other investors. Oobli focuses on replacing sugar in food and beverages with sweet proteins, aiming to provide healthier alternatives to traditional sweeteners . Food, Nutrition and Health Investor Coalition Launches $2.5 Billion Initiative
Food Systems for the Future, S2G Ventures, and other partners launched the Food, Nutrition, and Health Investor Coalition (FNHIC), aiming to drive $2.5 billion in private investment over the next three years to improve hunger and health outcomes through food. The coalition includes agtech, food tech, nutrition, healthcare, biotech, pharma, and generalist firms, as well as innovators and executives supporting the development of innovative new technologies that will increase access to high-quality, affordable, nutritious foods and deliver positive health outcomes. Case Study: Amazon & Fay - Redefining Preventive Nutrition Care
Overview:
The human nutrition market is rapidly evolving, fueled not only by rising consumer demand for supplements and fortified foods but also by innovative partnerships that merge healthcare, technology, and accessibility. A recent example is Amazon’s collaboration with nutrition startup Fay, which demonstrates how digital platforms and AI-driven personalization are making professional nutrition care more affordable, scalable, and integrated into preventive healthcare. What Happened (September 2025):
Amazon joined forces with Fay, a fast-growing nutrition care startup, to integrate personalized dietitian services into its Health Benefits Connector platform. Fay leverages artificial intelligence to connect users with registered dietitians, tailoring nutritional care plans to individual health goals and chronic conditions. What makes this partnership especially impactful is that services are covered by insurance, addressing affordability and expanding access at scale. Fay recently raised $50 million in Series B funding, led by Goldman Sachs, giving the company a valuation of about $500 million and strengthening its nationwide network of 3,600+ dietitians. Why it Matters to the Human Nutrition Market:
This collaboration highlights how the nutrition industry is evolving beyond supplements and functional foods into the realm of tech-enabled preventive healthcare. It reflects several of the market drivers your release emphasizes:
Personalized Nutrition: AI and data-driven care ensure tailored diet plans. E-Commerce & Digital Health Integration: Amazon’s platform makes nutrition accessible where people already manage health services. Insurance Partnerships: Coverage removes cost barriers, signaling a shift toward nutrition as part of mainstream healthcare. Key Market Trends
Gut Health Focus – Increased demand for probiotics and functional foods supporting digestive wellness. Plant-Based Proteins – Rising popularity of plant and alternative proteins as sustainable meat substitutes. Sustainable Farming – Growing consumer preference for food from eco-friendly, regenerative agriculture. Intermittent Fasting – Time-restricted eating gains traction for metabolic health and weight control. Customize This Study as Per Your Requirement@ https://www.statifacts.com/stats/customization/8364
Human Nutrition Market Dynamics
Market Drivers
Rising nutritional deficiencies: Nutritional deficiencies can cause many health issues. A lack of iron, folate, and vitamins B12 and A can lead to anemia. Signs of nutritional deficiencies include weakness, muscle aches, mood changes, bone pain, and fatigue. Many risk factors that can increase the likelihood of nutritional deficiencies include poor intake of fresh foods and vegetables. Nutritional deficiencies' common symptoms include swollen belly, poor growth, hair loss, weight loss, higher susceptibility to infections, weakness, fatigue, and reduced wound healing. Increasing demand for fortified food products: Adding fortified food products to the diet helps to maintain healthy nutrient levels for stronger bones, better digestion, and healthy organ functioning. Fortified foods are enhanced with extra nutrients like vitamins, minerals, fiber, and protein. Fortification is an evidence-informed intervention that contributes to the prevention, reduction, and control of micronutrient deficiencies. Fortified and enriched foods are essential sources of nutrients for kids, especially for zinc, iron, and B vitamins. Fortified foods with necessary nutrients can potentially lower healthcare costs and enhance overall health outcomes. Fortified foods are advantageous to fill nutritional gaps and enhance the consumption of specific vitamins and minerals. Market Restraint
Limited reimbursement policies: Health inequity in nutrition and food factors, including the clustering of disadvantaged groups, neighborhood violence, environmental racism, transportation issues, unfavorable work and neighborhood conditions, poor quality housing, lack of access to quality education and employment, and poverty. Healthy policy is critical because it helps establish guidelines that benefit patients, healthcare organizations, and our healthcare system. Market Opportunity
Focus on biocompatible and customizable nutrition solutions: Biocompatible and customizable nutritional products focus on individual characteristics, promote more effective and sustainable dietary changes, contributing to enhanced overall health and well-being. Customizable nutrition is great for anyone, especially helpful if anyone has health challenges like high cholesterol, diabetes, or high blood pressure. Personalized nutrition provides tailored dietary advice based on individual factors like microbiome, metabolism, and biochemistry. Ready to Dive Deeper? Visit Here to Buy Databook & In-depth Report Now@ https://www.statifacts.com/order-databook/8364
Human Nutrition Market Scope
Leading Players
Hansen Holding A/S, USANA Health Science, Inc., Pharmavite LLC., Nestle S.A., Kerry Group PLC, Glanbia PLC., Corbion N.V., ADM, Bayer Health Care AG, Amway Corp., and Others
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Human Nutrition Market Segmentation
Which Type Segment Dominates the Human Nutrition Market? The probiotics segment held a dominant presence in the human nutrition market in 2024. Probiotics represent a valuable clinical tool supporting gastrointestinal health, immune system function, and metabolic balance. When used appropriately, probiotics may provide benefits like improved metabolic health, enhanced immunity, and reduced risk of gastrointestinal disorders. Probiotics' benefits include influencing our body’s immune response, producing substances that have desirable effects, and helping our body maintain a healthy community of microorganisms. The vitamins segment accounted for a considerable share of the market in 2024. Vitamins and minerals are essential for bodily functions like helping to fight infection, wound healing, making our bones strong, and regulating hormones. Vitamins are a group of substances that are needed for normal cell function, growth, and development. There are 13 essential vitamins. Vitamins have many functions in the body. Vitamin B complex and vitamin C are essential for immune function, nervous system health, and energy production. Vitamin K is essential for blood clotting. Vitamin E is a powerful antioxidant that protects cells from free radical damage. Distribution Channel Insights
Which Distribution Channel Segment Dominated the Human Nutrition Market in 2024? The OTC segment dominated the market in 2024. OTC drugs play an important role in supporting overall wellness by promoting optimal functioning of the body and addressing specific health concerns. The OTC human nutrition products are specially formulated to target many aspects of well-being, including mental well-being, joint health, cardiovascular health, and digestion. OTC benefits allow us to pay nothing out of pocket for select health and wellness items. The prescribed segment is projected to expand rapidly in the market in the coming years. The nutrition prescription remains satisfactory except for Vitamin D and phosphate. Doctors prescribing nutritional supplements for children and their families perceived an ‘excellent benefit’ from using prescribed formulas. Consumers place high trust in healthcare professionals, so nutrition products recommended by them tend to have higher acceptance and compliance. Application Insights
What Made the Dietary Supplements Segment Lead the Human Nutrition Market in 2024? The dietary supplements segment led the market in 2024, driven by increased demand for dietary supplements like minerals, vitamins, and herbs, which can help provide nutrients and improve our overall health. Additionally, to the bone health benefits, calcium supplements can improve cholesterol levels, clotting risk, and blood pressure. The Food and Drug Administration (FDA) defines a dietary supplement as a product we take to add nutritional value to our diet. It contains dietary ingredients, including extracts, constituents, metabolites, concentrates, amino acids, herbs or other botanicals, minerals, and vitamins. The functional beverage segment is expected to grow at the fastest rate in the market during the forecast period of 2025 to 2034. The functional beverage benefits include vision, stress relief, relaxation, joint health, cognitive health, bone support, sleep aid, immunity support, functional beverages targeting weight management, energy, muscle building, and digestive health. Consumers increasingly seek drinks that support immunity, gut health, energy, mental clarity, and hydration. Functional beverages meet these needs effectively. U.S. Human Nutrition Market Size 2025 to 2034 (USD Billion)
The U.S. human nutrition market size surpassed USD 115.57 billion in 2024 and is predicted to reach around USD 208.76 billion by 2034, registering a CAGR of 6.09% from 2025 to 2034. North America Human Nutrition Market Trends
North America dominated the global market due to the rising healthcare spending, growing awareness, advancements in nutritional science, and high incidences of malnutrition in the North American region. According to the Global Nutrition Report, in the North American region, there has been modest progress towards achieving global nutrition targets. The Dietary Guidelines for Americans states that the average American diet consists of refined grains, saturated fats, excess sodium, and calories from solid fats and added sugars. Health-Conscious Consumer Population: To Lead the U.S. Market
The U.S. dominates the regional market due to its large and health-conscious consumer base, advanced healthcare infrastructure, and strong presence of major nutrition and supplement companies driving innovation. High awareness around personalized nutrition, preventive healthcare, and chronic disease management fuels demand for a wide range of nutrition products. Additionally, robust research and development, extensive distribution networks, including retail, online, and prescribed channels, and supportive regulatory frameworks contribute to the U.S. maintaining a leadership position in the region’s nutrition market. Asia Pacific Human Nutrition Market
Asia Pacific is anticipated to grow with the highest CAGR in the market during the studied years because of the increasing prevalence of chronic diseases, growing adoption in outpatient and home healthcare settings, major demand from specialized clinics and urban hospitals, stringent regulatory standards, and focus on customizable and biocompatible nutrition solutions in the Asia Pacific region. According to a report, ICMR-National Institute of Nutrition (ICMR-NIN), a premier nutrition research institution in India, is committed to innovating the science of nutrition and addressing the public health challenges in India. Source: NIN.RES
Larger Consumer Base: Key Factor for China’s Market Growth
China is a major player in the regional market because of its vast and rapidly growing population, increasing urbanization, and rising health awareness among consumers. The country’s expanding middle class is driving demand for better-quality nutrition products, including supplements and functional foods, to address lifestyle-related health issues. Additionally, strong government support for health and wellness initiatives, significant investments in R&D, and a growing e-commerce infrastructure enable widespread access to innovative nutrition products, positioning China as the leading market in the region. Browse More Research Reports:
The global creatine supplements market size surpassed USD 1.13 billion in 2024 and is predicted to reach around USD 10.78 billion by 2034, registering a CAGR of 25.3% from 2025 to 2034. The global nutritional yeast market size is calculated at USD 262 million in 2024 and is predicted to attain around USD 913.27 million by 2034, expanding at a CAGR of 13.3% from 2024 to 2034. The global personalized nutrition and supplements market size was evaluated at USD 14,040 million in 2024 and is expected to grow around USD 55,090 million by 2034, registering a CAGR of 14.65% from 2025 to 2034. The wound healing nutrition market size was estimated at USD 2,598 million in 2024 and is projected to be worth around USD 4,272 million by 2034, at a CAGR of 5.1% from 2025 to 2034. The medical nutrition market size is predicted to gain around USD 30.41 billion by 2034 from USD 16.20 billion in 2024 with a CAGR of 6.5% from 2025 to 2034. The cattle nutrition market size was estimated at USD 15.70 billion in 2024 and is projected to be worth around USD 28.12 billion by 2034, at a CAGR of 6% from 2025 to 2034. The clinical nutrition products market expected to grow from USD 45.34 billion in 2024 to USD 72.45 billion by 2034, reflecting a CAGR of 4.8% from 2025 to 2034. Ready to Dive Deeper? Visit Here to Buy Databook & In-depth Report Now@ https://www.statifacts.com/order-databook/8364
Human Nutrition Market Top Companies
Amway Corp. - offers a wide range of dietary supplements and wellness products focused on personalized nutrition and immune health. Bayer Health Care AG - provides scientifically backed nutritional supplements and medical nutrition products targeting chronic diseases and overall wellness. ADM - specializes in plant-based proteins, natural ingredients, and nutritional solutions for food, beverage, and supplement industries. Corbion N.V. - develops bio-based nutritional ingredients like omega-3 fatty acids and specialty lipids to support heart and brain health. Glanbia PLC - delivers performance nutrition, sports supplements, and vitamin premixes catering to active lifestyles and clinical nutrition. Kerry Group PLC - offers innovative food and beverage ingredients, including probiotics and clean-label solutions for enhanced nutrition. Nestle S.A. - markets a broad portfolio of infant formula, medical nutrition, and functional food products designed for various life stages and health needs. Pharmavite LLC - focuses on natural and scientifically formulated dietary supplements under brands like Nature Made to promote daily wellness. USANA Health Science, Inc. - provides high-quality nutritional supplements and personal care products emphasizing cellular health and antioxidant support. Hansen Holding A/S - develops natural flavorings, probiotic cultures, and functional ingredients to enhance the taste and health benefits of nutrition products. Recent Developments
In August 2025, the first of its kind cultured dairy drink featuring a patented blend of nutrients designed to help build & retain muscle mass during weight loss was launched by OIKOS. This nutrient-dense cultured dairy drink is specifically developed to support digestive health and muscle mass during weight loss. Source: PR NewsWire
In May 2025, the launch of the new Nutrition Regulatory Science Program, a joint initiative to research diet-related chronic diseases and inform food and nutrition policy, was announced by the FDA and the National Institutes of Health (NIH). This program helps to answer questions related to diet-related chronic disorders. Source: National Law Review
In October 2024, the launch of the LabCom ‘Biofilm1Health’, a collaborative laboratory focused on unlocking the properties of beneficial microbes, was announced by the INRAE Micalis Institute and Lallemand Animal Nutrition (LAN). This innovative collaboration between the B3D team from the Micalis Institute and LAN, with support from the French National Research Agency (ANR), aims to innovate the One Health concept, a holistic approach that integrates environmental, human, and animal health. Source: Inrae
Human Nutrition Market Segments Covered in the Report
By Type

WHY IT'S IMPORTANT  The move makes Fay the first nutrition care provider on Amazon's Health Benefits Connector, which helps enrolled customers match with digital health companies for health conditions such as diabetes and musculoskeletal issues, as well as mental health support.  Fay uses artificial intelligence to match users with registered dietitians based on their goals and health history.  The startup did not disclose financial terms of the partnership.  CONTEXT  Amazon has been expanding into the healthcare industry for years, starting with the acquisition of PillPack for $750 million in 2018 and the launch of Amazon Pharmacy in 2020.  The company said it built its Health Benefits Connector, as nearly one in four U.S. adults remain unaware of the benefits available to them, even when provided by their employer or insurers.  Fay recently raised $50 million in a Series B round led by Goldman Sachs valuing it at $500 million, and operates a network of over 3,600 dietitians across all 50 U.S. states.  KEY QUOTES  “Nutrition is the single most underutilized lever in preventing chronic disease — and we believe it should be as easy to access as ordering from Amazon,” Sammy Faycurry, CEO of Fay, said.  Reporting by Puyaan Singh and Padmanabhan Ananthan in Bengaluru; Editing by Sahal Muhammed  Source: Reuters.com

Amazon ropes in Fay to offer dietitian services on telehealth platform

Fay , the largest and fastest-growing dietitian platform in the U.S., today announced it has become the first nutrition care service to join Amazon's Health Benefits Connector . This collaboration enables Amazon customers, who are eligible for Fay services, to seamlessly discover and enroll in Fay's personalized, insurance-covered nutrition care when browsing for wellness and nutrition services.  Fay intelligently matches individuals with a registered dietitian based on their goals, health history, and insurance eligibility. Once enrolled, users gain ongoing access to tailored nutrition counseling, coaching, and preventive care—often at $0 out-of-pocket—all designed to prevent and manage chronic conditions before they escalate.  "We are committed to making it simple for customers to understand and use the health benefits available to them,” said John Singerling, Director of Strategic Growth and Network Development for Amazon Health Services. “We are excited to offer Fay as the first nutrition care service on Health Benefits Connector. They have a scalable, intelligent offering that helps to make dietitian care more accessible and affordable. Together, we're making it easier for customers to access innovative preventive care."  Amazon's Health Benefits Connector was built to solve a growing problem: nearly one in four U.S. adults remain unaware of what benefits are available to them, even when provided by their employer or insurer. Fay has unlocked access to affordable nutrition care with AI-powered tools that enable registered dietitians to seamlessly accept insurance. By joining forces, Fay and Amazon are connecting the dots for consumers, surfacing in-network nutrition counseling and making it easier than ever for individuals to move from discovering their benefits to receiving high-quality care.  “Nutrition is the single most underutilized lever in preventing chronic disease—and we believe it should be as easy to access as ordering from Amazon,” said Sammy Faycurry, co-founder & CEO of Fay. “By joining Amazon's Health Benefits Connector, Fay can deliver AI-powered, insurance-backed preventative care at unprecedented scale. This partnership is a major step toward making prevention the default in healthcare.”  This milestone comes on the heels of Fay's $50 million Series B led by Goldman Sachs, valuing the company at $500 million.  Fay is rapidly scaling its nationwide network of 3,600+ registered dietitians live in all 50 states, and accepting all major insurance plans.  For more information about Fay and its nutrition services through Amazon's Health Benefits Connector, please visit Fay's website or access Amazon's Health Benefits  About Fay  Fay is the leading AI-powered preventive care platform, redefining how nutrition fits into everyday health. By combining advanced AI technology, a national network of registered dietitians, and deep integration with health insurance and employers, Fay delivers accessible, insurance-backed nutrition care at scale. From weight management to chronic disease prevention, Fay empowers people to take control of their health with personalized, intelligent care. Backed by General Catalyst, 1984, Forerunner, and Goldman Sachs, Fay is building the infrastructure to make preventive care the new standard in healthcare.  View source version on businesswire.com: https://www.businesswire.com/news/home/20250916956074/en/  Contacts  Media Contact  Moxie Communications Group  fay@moxiegrouppr.com

Fay Joins Amazon's Health Benefits Connector to Increase Access to Better Nutrition

What You Should Know:
– The strategic collaboration allows eligible Amazon customers to easily find and enroll in Fay’s personalized, insurance-covered nutrition care while browsing for wellness and nutrition services. Fay intelligently matches individuals with a registered dietitian based on their health goals, history, and insurance eligibility. Unlocking Affordable Access to Nutrition Care
A growing problem in the U.S. is that nearly one in four adults are unaware of the health benefits available to them through their employer or insurer. Amazon’s Health Benefits Connector was created to solve this issue. Fay has unlocked access to affordable nutrition care with AI-powered tools that help dietitians seamlessly accept insurance. By joining forces, Fay and Amazon are making it easier for consumers to move from discovering their benefits to receiving high-quality care. Making Prevention the Default in Healthcare
Fay’s co-founder and CEO, Sammy Faycurry, believes that nutrition is “the single most underutilized lever in preventing chronic disease”. He stated that by joining Amazon’s platform, Fay can deliver AI-powered, insurance-backed preventative care at an unprecedented scale. “This partnership is a major step toward making prevention the default in healthcare,” he said. Once enrolled, users get ongoing access to tailored nutrition counseling, coaching, and preventive care, often at $0 out-of-pocket.

Fay Becomes First Nutrition Service to Join Amazon Health Benefits Connector

Blue Cross Blue Shield operates as a federation of independent companies providing health care coverage. The company offers health insurance plans for individuals, families, and employers, including medicare and medicaid options. Blue Cross Blue Shield provides health care insights and industry news through reports and indices. It was founded in 1982 and is based in Chicago, Illinois.

Blue Cross Blue Shield Association

UnitedHealthcare provides health insurance plans across various sectors. The company offers health plans including Medicare, Medicaid, individual and family insurance, employer-sponsored plans, and supplemental options like dental and vision. UnitedHealthcare serves individuals, families, employers, and government programs. UnitedHealthcare was formerly known as Bind. It was founded in 1977 and is based in Hopkins, Minnesota.

UnitedHealthcare

Harvard Innovation Labs combines a supportive community with key resources for full-time Harvard students who are actively building an idea into a venture. The Program has two tracks Start It for teams bringing a new idea into the world and Build It for ventures that are ready to accelerate. It was founded in 2011 and is based in Boston, Massachusetts.

Harvard Innovation Labs

Cigna Healthcare offers insurance plans and products within the healthcare sector.  It provides medical, dental, and supplementary health insurance plans for individuals, families, and employers, as well as Medicare coverage. It serves the healthcare insurance industry, offering plans that include virtual care services and preventive care. It was founded in 1982 and is based in Bloomfield, Connecticut.

Cigna Healthcare

Collective Health operates a health benefits platform within the healthcare and insurance industry. It provides a system for employers to manage medical, dental, vision, and pharmacy benefits, along with navigation and advocacy services for employees. It serves members, employers, brokers and consultants, and partners within the healthcare ecosystem. It was founded in 2013 and is based in San Francisco, California.

Collective Health

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Digital Health 50: The most promising digital health startups of 2025

The digital health collection includes vendors developing software, platforms, sensor & robotic hardware, health data infrastructure, and tech-enabled services in healthcare. The list excludes pureplay pharma/biopharma, sequencing instruments, gene editing, and assistive tech.

Digital Health

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Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.

Fintech

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Fay provides nutrition counseling services within the healthcare sector. The company connects individuals with registered dietitian nutritionists (RDNs) who offer diet plans and nutrition advice. Fay's services include virtual and in-person consultations, meal planning, journaling, intuitive eating guidance, and support for health conditions. It was founded in 2022 and is based in Chicago, Illinois.

Name	Shanin Bechstein
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Title	Vice President
Status	Current

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