
Noom
Founded Year
2008Stage
Series F - III | AliveTotal Raised
$632.8MRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-27 points in the past 30 days
About Noom
Noom operates as a health and wellness company focusing on behavior change to support weight loss and management. The company provides weight loss programs that include coaching, artificial intelligence (AI) support, and access to weight-loss medications for eligible individuals. Noom's platform aims to help users develop eating habits and achieve weight loss, with resources for those who may need medication. Noom was formerly known as WorkSmart Labs. It was founded in 2008 and is based in Princeton, New Jersey.
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ESPs containing Noom
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The D2C prescription weight loss & metabolic services market offers weight loss and metabolic management services directly to consumers, typically without the need for traditional healthcare provider involvement. These services often utilize digital platforms, telemedicine, and personalized approaches to provide convenient, accessible, and evidence-based solutions for individuals seeking to manage…
Noom named as Outperformer among 15 other companies, including Amazon, Eli Lilly and Company, and Novo Nordisk.
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Expert Collections containing Noom
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Noom is included in 8 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
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Wellness Tech
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Digital Health 50
150 items
The most promising digital health startups transforming the healthcare industry
Digital Health
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The digital health collection includes vendors developing software, platforms, sensor & robotic hardware, health data infrastructure, and tech-enabled services in healthcare. The list excludes pureplay pharma/biopharma, sequencing instruments, gene editing, and assistive tech.
Telehealth
3,123 items
Companies developing, offering, or using electronic and telecommunication technologies to facilitate the delivery of health & wellness services from a distance. *Columns updated as regularly as possible; priority given to companies with the most and/or most recent funding.
Precision Medicine Tech Market Map
160 items
This CB Insights Tech Market Map highlights 160 precision medicine companies that are addressing 9 distinct technology priorities that pharmaceutical companies and healthcare providers face.
Noom Patents
Noom has filed 6 patents.
The 3 most popular patent topics include:
- collaboration
- free groupware
- groupware

Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
5/10/2018 | 3/8/2022 | Groupware, NoSQL, Smartwatches, Free database management systems, Free groupware | Grant |
Application Date | 5/10/2018 |
|---|---|
Grant Date | 3/8/2022 |
Title | |
Related Topics | Groupware, NoSQL, Smartwatches, Free database management systems, Free groupware |
Status | Grant |
Latest Noom News
Oct 28, 2025
28-Oct-2025 at 15:03 GMT "Our partnership with Noom is a great example of how SkinGPT can be applied in wellness to visualize the long-term impact of lifestyle choices on one’s future self," said Anastasia Georgievskaya, CEO & co-founder at Haut.AI. (Haut.AI) SaaS technology company Haut.AI has released a new generative AI-powered SkinGPT Aging Model in collaboration with digital health platform Noom. Designed to simulate up to 40 years of skin aging under various lifestyle, dietary and environmental conditions, the tool offers a new visualization layer for stakeholders across wellness, nutrition and dietary supplement sectors. “This visualization turns abstract health advice into undeniable reality, motivating action today for a longer, healthier tomorrow,” Anastasia Georgievskaya, CEO and co-founder of Haut.AI shared in a statement, explaining that the tool allows consumers to “see their future selves—healthy or unhealthy—side by side.” The SkinGPT Aging Model builds on Haut.AI’s existing platform for virtual try-ons and personalized skin analysis using the company’s proprietary skin analysis engine and introduces age-progression simulations that reflect both dermatological and facial changes associated with health, weight and UV exposure. Noom is the first partner to integrate the model into a consumer-facing experience. Through its new “Future Me” feature, users can visualize how current habits may shape their appearance decades from now, forming a visual narrative that aligns with Noom’s personalized microhabits approach. “Thanks to our partnership with Haut.AI, we’re helping people see the future in real time,” and “by visualizing how today’s habits can shape tomorrow’s health, we’re turning abstract goals into tangible motivation,” said Geoff Cook, CEO of Noom. Benchmarking model accuracy and validation The reliability of any predictive AI model rests on the quality and diversity of its training data. Speaking to NutraIngredients, Georgievskaya said the SkinGPT Aging Model is trained on “more than three million high-quality skin images, spanning ages 18 to 85, with balanced representation across ethnicities, skin tones and a wide range of skin concerns.” The dataset includes dermatological variations and aging markers that can be simulated under both healthy and unhealthy conditions. Georgievskaya emphasized that this is what allows the model to reproduce subtle changes in “skin color, texture and volume” over time. With concerns about AI reliability increasing across sectors, validation was a key focus for the SkinGPT team. Georgievskaya said the company “benchmarked it against other AI models that predict age” using comparative analysis. “In practice, that means we take an image, evaluate the predicted age before and after applying the simulation and then measure whether the difference aligns with the expected biological aging process,” she explained. “This provides an objective way to confirm that the model is producing realistic, consistent outcomes.” Haut.AI is also working with an undisclosed partner on a peer-reviewed scientific publication to support independent validation of the model. Privacy-first design for biometric data To protect user identity while working with sensitive facial data, Haut.AI developed and patented Skin Atlas, an anonymization system that retains skin-specific data while removing all identifiable features. “When a user uploads an image, our patented process removes all personal identifiers and non-skin-related information—such as eyes, mouth, hair and background details—leaving only the essential skin pixels,” Georgievskaya told NI. This ensures analytical accuracy without compromising privacy or data compliance standards. Visualizing ingredient efficacy and systemic health impacts While the initial application is consumer-facing, Haut.AI positions SkinGPT as a tool that nutrition, supplement and healthspan brands can use to visualize and communicate evidence-backed product outcomes. “In that case, we used peer-reviewed, clinically validated studies that describe the proven effects of certain ingredients on common skin concerns like pigmentation, redness, breakouts and more,” Georgievskaya said, referring to a public demo at generative.skin. “Each simulation is transparently linked to the underlying research—you can see the references right next to each experience.” Brands can also provide proprietary clinical data to create tailored simulations. “We help translate that knowledge into realistic simulations that make the science visible to consumers,” she added. Skin as a biomarker for broader aging processes Characterizing skin condition as a measurable expression of systemic aging, Georgievskaya explained that “our skin condition is deeply interconnected with overall health—it’s often described as a mirror of our internal state." Specifically, she noted correlations between the hallmarks of aging, including genomic instability and mitochondrial dysfunction, and visible skin changes such as elasticity loss. “In our own research we’ve shown how advanced glycation end-products can be visualized under UV light, making their impact on skin both detectable and measurable,” she added. This could open new use cases for supplement companies seeking to substantiate how their products may influence systemic or cellular aging. Haut.ai is actively exploring how skin biomarkers could guide nutritional recommendations and product personalization. Strategic implications for supplement and wellness brands By translating clinical effects into visual narratives, the SkinGPT platform offers a new form of consumer education for dietary supplement and longevity brands. “Any brand—whether in nutrition, supplements or preventive health—can use it to create realistic virtual try-ons or visualizations of aging pathways, provided there is credible evidence of how those interventions affect the skin,” Georgievskaya said. Collaboration with science-driven companies is also central to the model’s ongoing evolution. “When brands bring us clinical data or validated research about specific effects, we can translate that knowledge into scientifically accurate visuals.” Georgievskaya said. Related Topics
Noom Frequently Asked Questions (FAQ)
When was Noom founded?
Noom was founded in 2008.
Where is Noom's headquarters?
Noom's headquarters is located at One Palmer Square, Princeton.
What is Noom's latest funding round?
Noom's latest funding round is Series F - III.
How much did Noom raise?
Noom raised a total of $632.8M.
Who are the investors of Noom?
Investors of Noom include Novo Ventures, 1435 Capital, Samsung Ventures, RRE Ventures, Sequoia Capital and 36 more.
Who are Noom's competitors?
Competitors of Noom include Omada Health, Form Health, Sweetch Health, The Difference, NUSEUM and 7 more.
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Compare Noom to Competitors

MyFitnessPal is a health and fitness application focused on nutrition tracking and calorie counting. The company provides a platform for users to log their food intake, track calories and macros, and manage their exercise and weight goals. MyFitnessPal serves individuals seeking to enhance their nutrition and activity management. It was founded in 2005 and is based in Austin, Texas.

WeightWatchers operates in the health and wellness sector, providing a weight management program. The program includes a Points system for nutrition planning, options for weight-loss medications, and support from Registered Dietitians and coaches. WeightWatchers serves individuals who want to lose weight and manage conditions such as diabetes through customized plans and community support. WeightWatchers was formerly known as Weight Watchers. It was founded in 1963 and is based in New York, New York.

Virta offers diabetes management and weight control within the healthcare sector. It provides nutrition-based programs aimed at enhancing metabolic health and assisting individuals in weight loss and managing type 2 diabetes. Its services target individuals looking to manage their diabetes and weight through a structured nutrition plan, with support from health coaches and technology. It was formerly known as KetoThrive. It was founded in 2014 and is based in Denver, Colorado.

Vida Health specializes in personalized health coaching and chronic condition management within the healthcare sector. The company offers a digital health platform that provides programs for managing diabetes, obesity, depression, and hypertension, utilizing a network of healthcare providers. It primarily serves employers, health plans, and consultants aiming to address health issues for their members and manage healthcare costs. It was founded in 2014 and is based in San Francisco, California.

Calibrate operates within the healthcare and wellness industry, providing a program that includes clinician prescribed GLP-1 medication and personalized video coaching. The company serves sectors that offer employer-sponsored health programs and those seeking long-term weight management solutions. It was founded in 2019 and is based in New York, New York.

Found offers services related to weight management and obesity medicine. The company provides clinician consultations, prescription medications, and support through health coaching and an online community. Found's services consider factors influencing weight, including biology, genetics, and lifestyle. It was founded in 2019 and is based in Austin, Texas.
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