Mar 31, 2025

Crstl, a platform transforming retail EDI and B2B commerce, announced an investment led by Mosaic General Partnership and Cohen Circle Fintech Ventures with participation from Shopify Ventures, the investment arm of Shopify. This funding marks a pivotal milestone in Crstl’s mission to build next-generation digital infrastructure that powers seamless and scalable B2B transactions. Through its AI-native solutions, Crstl simplifies retail EDI compliance and integrations, enabling businesses to expand beyond direct-to-consumer into wholesale, marketplaces, and omnichannel retail. By automating workflows, integrating critical systems, and ensuring supply chain compliance, Crstl sets a new standard for how businesses connect, trade, and grow in a fast-changing commerce landscape. This funding brings Crstl’s total funding to over $10 million. And the new funding will accelerate the expansion of Crstl’s AI-native solutions for brands, manufacturers, wholesalers, retailers, and 3PLs — charging operational efficiency and driving scalable growth. Plus, with its comprehensive suite of AI-powered workflow platforms, proprietary data schema, and API, Crstl features seamless retail supply chain compliance and connectivity across WMS, 3PL, and ERP systems worldwide. As part of continuous feature launches, businesses can expect better native integrations between essential retail EDI business processes and mission-critical operational systems, such as order management systems, WMS, IMS, and ERPs. And Crstl’s AI-based platform will serve SMB, mid-market, and enterprise businesses, enabling brands, retailers, and warehouses to modernize B2B commerce with scalable automation and intelligent infrastructure. KEY QUOTES: “We’re excited to have fresh capital and new investors onboard as we scale Crstl’s intelligent B2B commerce platform. The lines between B2B and B2C commerce are blurring quickly, and the last few years have reinforced the importance of a diversified, omnichannel strategy. Businesses of all sizes need intelligent, scalable infrastructure that meets the demands of modern commerce and adapts to today’s fast evolving landscape.” Dipti Desai, Co-Founder and CEO of Crstl “Crstl’s intuitive design and powerful backend technology empower digital-first merchants to integrate, automate and scale with ease, opening up new commerce distribution opportunities. We’re thrilled to support a data first and deeply technical team as they lead the charge in redefining the future of B2B transactions.” Tian Tian Feng, Head of Shopify Ventures Pulse 2.0 focuses on business news, profiles, and deal flow coverage.