Founded Year

2016

Stage

Series C | Alive

Total Raised

$122.32M

Last Raised

$80M | 4 yrs ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

-100 points in the past 30 days

About Lively

Lively is a provider of benefits solutions that includes Health Savings Accounts (HSA), Flexible Spending Accounts (FSA), Health Reimbursement Arrangements (HRA), Lifestyle Spending Accounts (LSA), and Medical Travel Accounts (MTA). The company focuses on benefits administration for individuals and employers. Lively was formerly known as HealtheeSavings. It was founded in 2016 and is based in San Francisco, California.

Headquarters Location

950 Mason Street # 1355

San Francisco, California, 94108,

United States

1 (888) 576-4837

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Lively's Product Videos

Lively's Products & Differentiators

    HSA

    A modern health savings accounts for individuals and employers

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Expert Collections containing Lively

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Lively is included in 4 Expert Collections, including HR Tech.

H

HR Tech

6,137 items

The HR tech collection includes software vendors that enable companies to develop, hire, manage, and pay their workforces. Focus areas include benefits, compensation, engagement, EORs & PEOs, HRIS & HRMS, learning & development, payroll, talent acquisition, and talent management.

F

Financial Wellness

245 items

Track startups and capture company information and workflow.

F

Fintech

9,809 items

Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.

D

Digital Health

12,122 items

The digital health collection includes vendors developing software, platforms, sensor & robotic hardware, health data infrastructure, and tech-enabled services in healthcare. The list excludes pureplay pharma/biopharma, sequencing instruments, gene editing, and assistive tech.

Latest Lively News

HSA Balances Went Up in 2024, but Participant Spend Ticked Down Judge Dismisses 401(k) Forfeiture Complain...

Sep 23, 2025

While more employees are contributing to and investing assets in health savings accounts, few are using them as retirement savings vehicles. Reported by Participant contributions to and asset investments in health savings accounts increased for the third consecutive year, boosting average account balances, according to the Plan Sponsor Council of America’s 2025 HSA Survey . Meanwhile, plan sponsors cited employee education as their most common HSA concern—with most employers only providing education once per year: at open enrollment. A recent Lively Inc. study found HSA holders are withdrawing more than they are saving, citing rising health care costs. Nonetheless, HSA expansion is on the rise. At year-end 2024, HSA assets reached $146.64 billion, an increase of almost 16% from the year-end 2023 total of $123 billion, according to the 2024 Devenir & HSA Council Demographic Survey . PSCA found that in 2024, more than half (57%) of employees chose an HSA-qualifying health option, known as a high-deductible health plan, when offered a choice. The One Big Beautiful Budget Act , signed into law by President Donald Trump on July 4, is expected to expand HSA usability further. The law allows individuals enrolled in HDHPs to participate in direct primary care benefits and to pay direct primary care fees from their HSAs if their monthly fees are $150 or less ($300 or less for family coverage), effective January 1, 2026. “HSAs can be a powerful tool to help save for and pay for current and future healthcare expenses,” said Hattie Greenan, director of research and communications for PSCA, in a statement. “It’s encouraging to see more employers offer investments and employees taking advantage of them to grow their accounts.” Investments and Balances Up Three-quarters of employees with an HSA made contributions to their accounts last year, with an average contribution of $2,802—up from $2,609 in 2023 and $2,323 in 2022, PSCA found. The average account balance hit $6,489, an increase from $6,165 and $6,130 respectively, in the prior years. In addition, two-thirds of employers offered HSAs that made investment options available to their HSA participants in 2024, a 12% increase from two years prior. Among participants in 2024, 20% then invested their HSA savings, up from 18% in 2023. Additionally, three-quarters of employers made contributions to employees’ HSAs, with more than half (54.9%) providing a set amount per coverage level and 27.4% providing a specified amount per employee, the study found. Employers’ automatic enrollment practices promoted employee engagement with HSAs, as well. Forty-three percent of organizations surveyed automatically enrolled employees in the HSA if they enrolled in an HSA-qualifying health insurance option, a slight tick up from 2023. What to Watch Despite growth in the use of HSAs and their availability, account withdrawals increased by 13% in 2024 from 2023, according to benefits provider Lively. The company found its customers spent an average of 80% of their health care account assets in 2024, mirroring a June study from the Employee Benefit Research Institute that found one-third of HSA holders withdrew more than they contributed in 2023. Less than 30% of respondents to PSCA’s survey indicated that, when communicating with employees, they position the HSA as part of a retirement savings strategy—a proportion consistent with that seen over the past several years. Slightly less than 30% allowed participants to view or load their HSA balance into their retirement account portals. Simultaneously, participant education remained a chief concern among employers. When asked to select multiple education goals, 73% of employers identified educating their employees on the tax benefits of HSAs as a primary or secondary goal, followed by 42% who named understanding the contribution limits. “As more people seek ways to manage rising healthcare costs, employers have an opportunity to increase engagement with HSAs to support both short-term healthcare expenses and long-term financial health,” said Kevin Robertson, HSA Bank’s chief growth officer, in a statement. “By communicating with employees in multiple ways, contributing to accounts, providing automatic enrollment and rewarding healthy behaviors, employers can help close knowledge gaps and support informed health and wealth decisions.” The survey, sponsored by HSA Bank, was fielded in the summer of 2025. PSCA sought responses from nearly 600 companies that offered a high-deductible health plan and an HSA program to employees in 2024. Tags

Lively Frequently Asked Questions (FAQ)

  • When was Lively founded?

    Lively was founded in 2016.

  • Where is Lively's headquarters?

    Lively's headquarters is located at 950 Mason Street, San Francisco.

  • What is Lively's latest funding round?

    Lively's latest funding round is Series C.

  • How much did Lively raise?

    Lively raised a total of $122.32M.

  • Who are the investors of Lively?

    Investors of Lively include Costanoa Ventures, Titanium Ventures, B Capital, Y Combinator, PJC and 21 more.

  • Who are Lively's competitors?

    Competitors of Lively include Thatch and 5 more.

  • What products does Lively offer?

    Lively's products include HSA and 1 more.

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Compare Lively to Competitors

Alegeus Logo
Alegeus

Alegeus is a company that provides SaaS-based benefit funding and payment solutions within the healthcare sector. It has a platform that includes account-based benefit programs, such as Health Savings Accounts (HSAs), Flexible Spending Accounts (FSAs), Health Reimbursement Arrangements (HRAs), COBRA administration, and lifestyle spending accounts. Alegeus serves health plans, third-party administrators, and financial services solution providers. It was founded in 2012 and is based in Waltham, Massachusetts.

Inspira Financial Logo
Inspira Financial

Inspira Financial focuses on providing financial wellness solutions in the financial services industry. The company's main services include acting as a directed custodian, where it holds assets for clients but does not provide investment, tax, or legal advice. The company offers health, wealth, retirement, and benefits solutions. It primarily serves employers, advisors, and institutions in the financial community. Inspira Financial was formerly known as Millennium Trust Company and is a result of PayFlex merging into Millennium Trust Company. It was founded in 2000 and is based in Oak Brook, Illinois.

StretchDollar Logo
StretchDollar

StretchDollar focuses on providing health benefits solutions for small businesses within the insurance industry. The company offers a platform where small businesses can set a budget and match their employees with personalized health plans, simplifying the process of obtaining small business health insurance. StretchDollar primarily serves the small business sector with its health benefits services. It was founded in 2023 and is based in San Francisco, California.

Starship Logo
Starship

Starship is a financial technology company specializing in health savings accounts within the fintech sector. The company offers a platform for managing health savings accounts (HSAs) that allows users to spend, save, and invest their health dollars tax-free. Starship primarily serves individuals looking to manage their healthcare-related finances more effectively. It was founded in 2016 and is based in New York, New York.

Thatch Logo
Thatch

Thatch is a modern health benefits platform operating in the financial technology and insurance services sectors. The company provides a solution that enables businesses to set healthcare budgets for employees, who can then personalize their healthcare experience by choosing their insurance plans and benefits. Thatch's platform is designed to simplify health benefits administration, offering tools like instant quotes, budget calculators, and a Thatch Visa debit card for healthcare expenses. It was founded in 2021 and is based in San Francisco, California.

Jellyvision Logo
Jellyvision

Jellyvision operates in the human resources and benefits technology sector, providing technology solutions that educate and guide employees in making benefits decisions. It was founded in 1989 and is based in Chicago, Illinois.

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