At-home fitness became a necessity during the Covid-19 pandemic. Even now, as gyms and boutique studios have reopened, many consumers are keeping at least part of their workout routines in their homes.
In response, more startups are emerging to offer connected fitness equipment, streaming services, wearables, and more. Ergatta’s smart rowing machine, for example, uses games and competitions to motivate. Similarly, Virtuix offers an omni-directional treadmill that aims to engage the entire body and deliver a sense of immersion through its curated library of popular games.
Meanwhile, corporates are embracing fitness and wellness benefits by teaming up with startups like Paceline, which offers a fitness rewards platform that adds financial benefits to physical activity.
Early-stage companies are also increasingly offering fitness tech designed for the elderly. These startups focus on providing physical therapy, content for disease prevention, and more.
Using the CB Insights platform, we identified 80+ early-stage startups shaping the future of connected fitness.
Companies featured in the market map are VC-backed and have raised a round of funding up to Series A.
This market map is not meant to be exhaustive of companies in the space and categories are not mutually exclusive. More companies can be found in our Fitness Tech Collection.
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