
Ethos
Founded Year
2016Stage
Series D - III | AliveTotal Raised
$413.96MLast Raised
$7.46M | 4 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-148 points in the past 30 days
About Ethos
Ethos specializes in providing life insurance solutions within the financial technology sector. The company offers term life, whole life, and indexed universal life insurance, alongside online estate planning services. Ethos serves individuals seeking life insurance options without the need for medical exams. It was founded in 2016 and is based in Austin, Texas.
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ESPs containing Ethos
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The insurtech managing general agents — life market comprises insurtech managing general agents (MGAs) that provide life insurance. Some of these companies may also provide accident and disability insurance. Also included in this market are insurtech managing general underwriters (MGUs) and other insurtech entities that operate under a delegated authority arrangement from one or more carriers.
Ethos named as Leader among 8 other companies, including YuLife, Beam, and Azos.
Ethos's Products & Differentiators
Term Life Insurance
Customized term lengths 10, 15, 20, and 30-year terms. Benefit amounts $20.000 to $2 million Policy issue ages 18-69 or annual renewal up to age 80 Level premiums
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Research containing Ethos
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Ethos in 1 CB Insights research brief, most recently on Feb 23, 2024.

Feb 23, 2024
The B2C US insurtech market mapExpert Collections containing Ethos
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Ethos is included in 6 Expert Collections, including Unicorns- Billion Dollar Startups.
Unicorns- Billion Dollar Startups
1,296 items
Fintech 100
999 items
250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.
Insurtech
3,403 items
Companies and startups that use technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience
Fintech
9,809 items
Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.
Insurtech 50
50 items
Report: https://app.cbinsights.com/research/report/top-insurtech-startups-2022/
Tech IPO Pipeline
257 items
The tech companies we think could hit the public markets next, according to CB Insights data.
Latest Ethos News
Oct 13, 2025
Advisers say the path opened by the revised guidance isn't likely to unlock more than a handful of listings. In normal times, Ethos Technologies Inc. and crypto firm BitGo Holdings Inc. are among the handful of listing candidates that could've begun formally marketing their deals — a standard seven to nine day exercise that's often tightly choreographed, with companies and their advisers in constant contact with the ... Learn About Bloomberg Law AI-powered legal analytics, workflow tools and premium legal & business news. Already a subscriber? Log in to keep reading or access research tools.
Ethos Frequently Asked Questions (FAQ)
When was Ethos founded?
Ethos was founded in 2016.
Where is Ethos's headquarters?
Ethos's headquarters is located at 1606 Headway Circle, Austin.
What is Ethos's latest funding round?
Ethos's latest funding round is Series D - III.
How much did Ethos raise?
Ethos raised a total of $413.96M.
Who are the investors of Ethos?
Investors of Ethos include Sequoia Capital, Accel, General Catalyst, IA Capital Group, SoftBank and 18 more.
Who are Ethos's competitors?
Competitors of Ethos include Covr Financial Technologies, Bestow, InterGen Data, Trust & Will, Bubble and 7 more.
What products does Ethos offer?
Ethos's products include Term Life Insurance and 4 more.
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Compare Ethos to Competitors

Ladder provides term life insurance through a digital platform within the insurance industry. It offers affordable term life insurance policies with the flexibility to adjust coverage as the policyholder's life circumstances change. Its services are designed to be accessible online, with a paperless application process and tools like an insurance calculator to help customers determine their coverage needs. It was founded in 2015 and is based in Palo Alto, California.

Bestow operates as an insurance technology company and develops products and software for insurance companies. It provides an application programming interface (API), enabling partners to offer life insurance coverage to customers. The company was formerly known as Coverlife. It was founded in 2017 and is based in Dallas, Texas.

Everyday Life Insurance is an online insurance broker that offers life insurance policies, including term and whole life insurance, as well as mortgage protection insurance, for families. Everyday Life serves individuals seeking life insurance coverage. It was founded in 2018 and is based in Boston, Massachusetts.

Amplify focuses on providing life insurance policies within the financial services industry. It offers a range of life insurance products, including term life, variable universal life, index universal life, and combination life policies that cater to various protection needs and offer tax-advantaged growth. Its products are designed to offer financial protection for beneficiaries and allow policyholders to access funds for personal use while still living. Amplify was founded in 2019 and is based in San Francisco, California.
Wysh Life and Health Insurance Company is a financial services company that provides life insurance products. The company offers term life insurance policies that do not require medical exams and allow for quick coverage decisions. It primarily serves individual customers looking for financial protection for their families. It was formerly known as National Teachers Life Insurance Company. It was founded in 2020 and is based in Milwaukee, Wisconsin. It operates as a subsidiary of Northwestern Mutual.
Asteya specializes in providing income insurance policies within the insurance sector. The company offers financial security through earnings replacement and disability coverage, with services that include monthly benefits and lump-sum payments for individuals unable to work due to illness or injury. Asteya's platform caters to a diverse clientele seeking to safeguard their income. It was founded in 2020 and is based in Miami, Florida.
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