Founded Year

2017

Stage

Line of Credit | Alive

Total Raised

$308.1M

Last Raised

$50M | 6 mos ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+238 points in the past 30 days

About Bestow

Bestow operates as an insurance technology company and develops products and software for insurance companies. It provides an application programming interface (API), enabling partners to offer life insurance coverage to customers. The company was formerly known as Coverlife. It was founded in 2017 and is based in Dallas, Texas.

Headquarters Location

2700 Commerce Street Suite 1000

Dallas, Texas, 75226,

United States

833-300-0603

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Bestow's Product Videos

ESPs containing Bestow

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Insurance / Life Insurance Tech

The embedded insurance infrastructure market consists of tech vendors that offer products to enable insurance sales on third-party platforms via APIs (application programming interfaces). These companies sell their products to insurance providers or third-party platforms. Some embedded insurance infrastructure providers may also provide insurance (as a licensed carrier, managing general agent, or …

Bestow named as Highflier among 15 other companies, including Bolttech, Igloo, and Qover.

Bestow's Products & Differentiators

    New Business

    New Business includes quoting & application, product configuration, underwriting & suitability, and agent & underwriter tools. Our platform currently powers term life and final expense products, with plans to fully expand functionality to service every primary life and annuity product in the industry, including IUL and annuities, within the next year.

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Research containing Bestow

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Bestow in 3 CB Insights research briefs, most recently on Aug 7, 2025.

Expert Collections containing Bestow

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Bestow is included in 7 Expert Collections, including Insurtech.

I

Insurtech

3,403 items

Companies and startups that use technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience

F

Fintech

9,809 items

Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.

F

Fintech 100

500 items

250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.

I

Insurtech 50

50 items

Report: https://app.cbinsights.com/research/report/top-insurtech-startups-2022/

I

ITC Vegas 2024 - Exhibitors and Sponsors

699 items

Created 9/9/24. Updated 10.22.24. Company list source: ITC Vegas. Check ITC Vegas' website for final list: https://events.clarionevents.com/InsureTech2024/Public/EventMap.aspx?shMode=E&ID=84001

A

Artificial Intelligence (AI)

20,629 items

Bestow Patents

Bestow has filed 3 patents.

The 3 most popular patent topics include:

  • artificial intelligence
  • enterprise application integration
  • workflow technology
patents chart

Application Date

Grant Date

Title

Related Topics

Status

12/22/2022

3/4/2025

Cryptography, Natural language processing, Key management, Enterprise application integration, Artificial intelligence

Grant

Application Date

12/22/2022

Grant Date

3/4/2025

Title

Related Topics

Cryptography, Natural language processing, Key management, Enterprise application integration, Artificial intelligence

Status

Grant

Latest Bestow News

Bestow Appoints Insurance Veteran Cindy DeArmond as Chief Revenue Officer

Oct 23, 2025

Bestow , a leading insurance technology platform, today announced the appointment of Cindy DeArmond as Chief Revenue Officer, reinforcing the company's commitment to accelerating growth and digital transformation across the life insurance industry. DeArmond joins Bestow from Accenture, where she spent 12 years and most recently served as Senior Managing Director and Insurance Industry Lead for Technology in North America. Over her 39-year career, she has held senior roles at IBM, Zurich, and West Monroe Partners, leading large-scale transformation initiatives for some of the world's most recognized insurance and financial services organizations. A respected thought leader in insurance innovation, DeArmond is frequently sought after by Fortune 500 companies and industry associations for her expertise in digital transformation, emerging technology, data analytics, and AI/GenAI strategy. She has partnered with C-suite executives and boards to transform core operations across distribution, underwriting, policy administration, claims, and pricing, modernizing technology platforms and driving substantial value creation. “Cindy brings exceptional experience driving transformation across every major function of insurance,” said Melbourne O'Banion , CEO and co-founder of Bestow . “Her leadership will be instrumental as we continue to scale our new and existing partnerships and deliver exceptional outcomes for carriers modernizing their product portfolio and operations.”

Bestow Frequently Asked Questions (FAQ)

  • When was Bestow founded?

    Bestow was founded in 2017.

  • Where is Bestow's headquarters?

    Bestow's headquarters is located at 2700 Commerce Street, Dallas.

  • What is Bestow's latest funding round?

    Bestow's latest funding round is Line of Credit.

  • How much did Bestow raise?

    Bestow raised a total of $308.1M.

  • Who are the investors of Bestow?

    Investors of Bestow include Core Innovation Capital, Morpheus Ventures, NEA, Valar Ventures, Sammons Financial and 9 more.

  • Who are Bestow's competitors?

    Competitors of Bestow include PolicyMe, Plum Life, Amplify, Pendella, PolicyGenius and 7 more.

  • What products does Bestow offer?

    Bestow's products include New Business and 2 more.

  • Who are Bestow's customers?

    Customers of Bestow include Nationwide, https://www.usaa.com/, https://www.transamerica.com/ and Sammons Financial Group.

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Compare Bestow to Competitors

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Ethos

Ethos specializes in providing life insurance solutions within the financial technology sector. The company offers term life, whole life, and indexed universal life insurance, alongside online estate planning services. Ethos serves individuals seeking life insurance options without the need for medical exams. It was founded in 2016 and is based in Austin, Texas.

Ladder Logo
Ladder

Ladder provides term life insurance through a digital platform within the insurance industry. It offers affordable term life insurance policies with the flexibility to adjust coverage as the policyholder's life circumstances change. Its services are designed to be accessible online, with a paperless application process and tools like an insurance calculator to help customers determine their coverage needs. It was founded in 2015 and is based in Palo Alto, California.

W
Wysh Life and Health Insurance Company

Wysh Life and Health Insurance Company is a financial services company that provides life insurance products. The company offers term life insurance policies that do not require medical exams and allow for quick coverage decisions. It primarily serves individual customers looking for financial protection for their families. It was formerly known as National Teachers Life Insurance Company. It was founded in 2020 and is based in Milwaukee, Wisconsin. It operates as a subsidiary of Northwestern Mutual.

A
Asteya

Asteya specializes in providing income insurance policies within the insurance sector. The company offers financial security through earnings replacement and disability coverage, with services that include monthly benefits and lump-sum payments for individuals unable to work due to illness or injury. Asteya's platform caters to a diverse clientele seeking to safeguard their income. It was founded in 2020 and is based in Miami, Florida.

Everyday Life Insurance Logo
Everyday Life Insurance

Everyday Life Insurance is an online insurance broker that offers life insurance policies, including term and whole life insurance, as well as mortgage protection insurance, for families. Everyday Life serves individuals seeking life insurance coverage. It was founded in 2018 and is based in Boston, Massachusetts.

A
Advocate

Advocate provides a software platform to replace manual insurance review processes with automated solutions for lenders in the financial services industry. The platform aims to improve pre-closing and servicing functions. Advocate serves commercial real estate lenders and other financial institutions involved in loan programs. It was founded in 2020 and is based in New York, New York.

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