
Bestow
Founded Year
2017Stage
Line of Credit | AliveTotal Raised
$308.1MLast Raised
$50M | 6 mos agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+238 points in the past 30 days
About Bestow
Bestow operates as an insurance technology company and develops products and software for insurance companies. It provides an application programming interface (API), enabling partners to offer life insurance coverage to customers. The company was formerly known as Coverlife. It was founded in 2017 and is based in Dallas, Texas.
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Bestow's Product Videos
ESPs containing Bestow
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The embedded insurance infrastructure market consists of tech vendors that offer products to enable insurance sales on third-party platforms via APIs (application programming interfaces). These companies sell their products to insurance providers or third-party platforms. Some embedded insurance infrastructure providers may also provide insurance (as a licensed carrier, managing general agent, or …
Bestow named as Highflier among 15 other companies, including Bolttech, Igloo, and Qover.
Bestow's Products & Differentiators
New Business
New Business includes quoting & application, product configuration, underwriting & suitability, and agent & underwriter tools. Our platform currently powers term life and final expense products, with plans to fully expand functionality to service every primary life and annuity product in the industry, including IUL and annuities, within the next year.
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Research containing Bestow
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Bestow in 3 CB Insights research briefs, most recently on Aug 7, 2025.

Aug 7, 2025 report
State of Insurtech Q2’25 Report
Mar 12, 2025
Our 6 predictions for the insurance space in 2025
Feb 23, 2024
The B2C US insurtech market mapExpert Collections containing Bestow
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Bestow is included in 7 Expert Collections, including Insurtech.
Insurtech
3,403 items
Companies and startups that use technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience
Fintech
9,809 items
Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.
Fintech 100
500 items
250 of the most promising private companies applying a mix of software and technology to transform the financial services industry.
Insurtech 50
50 items
Report: https://app.cbinsights.com/research/report/top-insurtech-startups-2022/
ITC Vegas 2024 - Exhibitors and Sponsors
699 items
Created 9/9/24. Updated 10.22.24. Company list source: ITC Vegas. Check ITC Vegas' website for final list: https://events.clarionevents.com/InsureTech2024/Public/EventMap.aspx?shMode=E&ID=84001
Artificial Intelligence (AI)
20,629 items
Bestow Patents
Bestow has filed 3 patents.
The 3 most popular patent topics include:
- artificial intelligence
- enterprise application integration
- workflow technology

Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
12/22/2022 | 3/4/2025 | Cryptography, Natural language processing, Key management, Enterprise application integration, Artificial intelligence | Grant |
Application Date | 12/22/2022 |
|---|---|
Grant Date | 3/4/2025 |
Title | |
Related Topics | Cryptography, Natural language processing, Key management, Enterprise application integration, Artificial intelligence |
Status | Grant |
Latest Bestow News
Oct 23, 2025
Bestow , a leading insurance technology platform, today announced the appointment of Cindy DeArmond as Chief Revenue Officer, reinforcing the company's commitment to accelerating growth and digital transformation across the life insurance industry. DeArmond joins Bestow from Accenture, where she spent 12 years and most recently served as Senior Managing Director and Insurance Industry Lead for Technology in North America. Over her 39-year career, she has held senior roles at IBM, Zurich, and West Monroe Partners, leading large-scale transformation initiatives for some of the world's most recognized insurance and financial services organizations. A respected thought leader in insurance innovation, DeArmond is frequently sought after by Fortune 500 companies and industry associations for her expertise in digital transformation, emerging technology, data analytics, and AI/GenAI strategy. She has partnered with C-suite executives and boards to transform core operations across distribution, underwriting, policy administration, claims, and pricing, modernizing technology platforms and driving substantial value creation. “Cindy brings exceptional experience driving transformation across every major function of insurance,” said Melbourne O'Banion , CEO and co-founder of Bestow . “Her leadership will be instrumental as we continue to scale our new and existing partnerships and deliver exceptional outcomes for carriers modernizing their product portfolio and operations.”
Bestow Frequently Asked Questions (FAQ)
When was Bestow founded?
Bestow was founded in 2017.
Where is Bestow's headquarters?
Bestow's headquarters is located at 2700 Commerce Street, Dallas.
What is Bestow's latest funding round?
Bestow's latest funding round is Line of Credit.
How much did Bestow raise?
Bestow raised a total of $308.1M.
Who are the investors of Bestow?
Investors of Bestow include Core Innovation Capital, Morpheus Ventures, NEA, Valar Ventures, Sammons Financial and 9 more.
Who are Bestow's competitors?
Competitors of Bestow include PolicyMe, Plum Life, Amplify, Pendella, PolicyGenius and 7 more.
What products does Bestow offer?
Bestow's products include New Business and 2 more.
Who are Bestow's customers?
Customers of Bestow include Nationwide, https://www.usaa.com/, https://www.transamerica.com/ and Sammons Financial Group.
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Compare Bestow to Competitors

Ethos specializes in providing life insurance solutions within the financial technology sector. The company offers term life, whole life, and indexed universal life insurance, alongside online estate planning services. Ethos serves individuals seeking life insurance options without the need for medical exams. It was founded in 2016 and is based in Austin, Texas.

Ladder provides term life insurance through a digital platform within the insurance industry. It offers affordable term life insurance policies with the flexibility to adjust coverage as the policyholder's life circumstances change. Its services are designed to be accessible online, with a paperless application process and tools like an insurance calculator to help customers determine their coverage needs. It was founded in 2015 and is based in Palo Alto, California.
Wysh Life and Health Insurance Company is a financial services company that provides life insurance products. The company offers term life insurance policies that do not require medical exams and allow for quick coverage decisions. It primarily serves individual customers looking for financial protection for their families. It was formerly known as National Teachers Life Insurance Company. It was founded in 2020 and is based in Milwaukee, Wisconsin. It operates as a subsidiary of Northwestern Mutual.
Asteya specializes in providing income insurance policies within the insurance sector. The company offers financial security through earnings replacement and disability coverage, with services that include monthly benefits and lump-sum payments for individuals unable to work due to illness or injury. Asteya's platform caters to a diverse clientele seeking to safeguard their income. It was founded in 2020 and is based in Miami, Florida.

Everyday Life Insurance is an online insurance broker that offers life insurance policies, including term and whole life insurance, as well as mortgage protection insurance, for families. Everyday Life serves individuals seeking life insurance coverage. It was founded in 2018 and is based in Boston, Massachusetts.
Advocate provides a software platform to replace manual insurance review processes with automated solutions for lenders in the financial services industry. The platform aims to improve pre-closing and servicing functions. Advocate serves commercial real estate lenders and other financial institutions involved in loan programs. It was founded in 2020 and is based in New York, New York.
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