
BenefitBay
Founded Year
2021Stage
Series A | AliveTotal Raised
$14.57MLast Raised
$7.05M | 2 mos agoRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+24 points in the past 30 days
About BenefitBay
BenefitBay provides a range of ICHRA administration platforms within the health benefits sector. Its offerings include a platform that allows employers to reimburse employees for individual health plans while maintaining tax advantages and tools to support simplified benefits deployment and compliance. Its services are primarily utilized by brokers and their clients in the health benefits industry. It was founded in 2021 and is based in Omaha, Nebraska.
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ESPs containing BenefitBay
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The ICHRA platforms market consists of companies that offer software to provide individual coverage health reimbursement arrangement (ICHRA) plans. Most ICHRA platforms facilitate payments between employees (sponsored by their employers) and health insurers. ICHRA platforms typically offer employers online portals to administer ICHRA plans, with many companies also offering complimentary portals f…
BenefitBay named as Challenger among 12 other companies, including Gravie, Thatch, and Take Command Health.
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Research containing BenefitBay
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned BenefitBay in 1 CB Insights research brief, most recently on Aug 7, 2025.

Aug 7, 2025 report
State of Insurtech Q2’25 ReportExpert Collections containing BenefitBay
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
BenefitBay is included in 2 Expert Collections, including HR Tech.
HR Tech
6,137 items
The HR tech collection includes software vendors that enable companies to develop, hire, manage, and pay their workforces. Focus areas include benefits, compensation, engagement, EORs & PEOs, HRIS & HRMS, learning & development, payroll, talent acquisition, and talent management.
Fintech
9,809 items
Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.
Latest BenefitBay News
Jun 17, 2025
excellence in company culture KANSAS CITY, MO, UNITED STATES, June 17, 2025 / EINPresswire.com Benefitbay ® is proud to announce it has been named to Inc.'s 2025 Best Workplaces list , honoring companies that have built exceptional workplaces and vibrant cultures that support their teams and businesses. This year's list, featured on Inc.com, is the result of comprehensive measurement and evaluation of American companies that have excelled in creating outstanding workplace environment, whether in-person or remote. The award process involved a detailed employee survey conducted by Quantum Workplace, covering critical elements such as management effectiveness, perks, professional development, and overall company culture. Each company's benefits were also audited to determine overall score and ranking. benefitbay ® is honored to be included among the 514 companies recognized this year. “At benefitbay ® , we're redesigning the way people experience healthcare—and that starts with how we treat our own team,” said Brandy Thompson , Founder and CEO of benefitbay ® . “We believe people do their best work when they feel cared for, seen, and empowered. That's why we hire educators, nurses, and clinicians to build a company culture centered on empathy, service, and lasting impact.” Founded in Kansas City, benefitbay ® is transforming health benefits through Individual Coverage Health Reimbursement Arrangements (ICHRA), offering a platform that powers smarter, more flexible, and more human-centric benefit experiences. With national partnerships spanning Gallagher, Lockton, HUB, NFP, and OneDigital, benefitbay ® is leading the industry in direct carrier integrations and redefining the future of enrollment support by hiring teachers and nurses to guide people through healthcare choices with heart. “Inc.'s Best Workplaces program celebrates the exceptional organizations whose workplace cultures address their employees' welfare and needs in meaningful ways,” says Bonny Ghosh, editorial director at Inc. “As companies expand and adapt to changing economic forces, maintaining such a culture is no small feat. Yet these honorees have not only achieved it, they continue to elevate the employee experience through thoughtful benefits, engagement, and a deep commitment to their teams.” About Benefitbay ® Benefitbay ® is a benefits technology platform reimagining how employers deliver health insurance through Individual Coverage Health Reimbursement Arrangements (ICHRA). Built for brokers, employers, and carriers alike, benefitbay ® supports cost-effective, compliant, and personalized benefit solutions. The company's human-centered approach is powered by a team of former educators, nurses, and clinicians, delivering an enrollment experience grounded in empathy, efficiency, and trust. About Inc. Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com Nima Olumi Lightyear Strategies email us here Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
BenefitBay Frequently Asked Questions (FAQ)
When was BenefitBay founded?
BenefitBay was founded in 2021.
Where is BenefitBay's headquarters?
BenefitBay's headquarters is located at 1475 Walnut Street, Kansas City.
What is BenefitBay's latest funding round?
BenefitBay's latest funding round is Series A.
How much did BenefitBay raise?
BenefitBay raised a total of $14.57M.
Who are the investors of BenefitBay?
Investors of BenefitBay include Right Side Capital Management, Comeback Capital, Allos Ventures, Invest Nebraska, Nelnet Ventures and 4 more.
Who are BenefitBay's competitors?
Competitors of BenefitBay include zizzl health and 2 more.
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Compare BenefitBay to Competitors

Zorro is a company that provides solutions within the health benefits industry. The company offers a platform that allows employers to set individual benefits budgets for employees, who can then choose their health benefit bundles. Zorro primarily serves the employer and employee sectors, focusing on a health benefits system. It was founded in 2022 and is based in Beachwood, Ohio.

zizzl health specializes in providing Individual Coverage Health Reimbursement Arrangement (ICHRA) solutions within the health insurance sector. The company offers a platform that assists employers in managing health benefits, enabling them to provide customizable health insurance options to their employees without the administrative burden typically associated with traditional plans. zizzl health was formerly known as zizzl. It was founded in 2016 and is based in Milwaukee, Wisconsin.
The ICHRA Shop Insurance Agency is a company that specializes in the insurance sector, with a particular focus on Individual Coverage Health Reimbursement Arrangements (ICHRA). The company offers services such as ICHRA consulting, enrollment support, and compliance tools, helping employers reimburse employees for individual health insurance premiums and medical expenses in a tax-free manner. The ICHRA Shop Insurance Agency primarily serves the insurance industry, with a specific focus on employers and insurance brokers. It was founded in 2019 and is based in Denver, Colorado.

Remodel Health guides employers and brokers through the transition to Individual Coverage Health Reimbursement Arrangements (ICHRA) in the health benefits industry. The company offers software and access to licensed health benefits experts to assist businesses with 100 to 10,000 employees. Remodel Health focuses on customer service and support to aid in the implementation and ongoing management of health benefits programs. It was founded in 2015 and is based in Indianapolis, Indiana.

Vitable Health provides primary care and mental health services within the healthcare sector. The company offers a membership model that includes virtual and in-home primary care visits, mental health support, access to prescriptions, and solutions for employers. Vitable Health serves employers, brokers, consultants, third-party administrators, and individuals seeking healthcare. It was founded in 2019 and is based in Woodlyn, Pennsylvania.

StretchDollar focuses on providing health benefits solutions for small businesses within the insurance industry. The company offers a platform where small businesses can set a budget and match their employees with personalized health plans, simplifying the process of obtaining small business health insurance. StretchDollar primarily serves the small business sector with its health benefits services. It was founded in 2023 and is based in San Francisco, California.
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