Limit
Founded Year
2020Stage
Acquired | AcquiredTotal Raised
$14.5MAbout Limit
Limit specializes in integrating retail brokers with carriers to fulfill their admitted and E&S insurance needs. The company offers instant quoting, recommendations, and comparisons for various liability insurances, as well as a Cyber Price Index to bring transparency to insurance pricing. Limit primarily serves the insurance industry, providing tools and services to facilitate the sales process for agents and brokers. Limit was formerly known as Apollo Brokers. It was founded in 2020 and is based in Covina, California. In September 2025, Limit was acquired by The McGowan Companies.
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Limit's Products & Differentiators
Limit Wholesale
Digital wholesale brokerage, providing retail agents with commercial specialty quotes
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Expert Collections containing Limit
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Limit is included in 2 Expert Collections, including Insurtech.
Insurtech
4,636 items
Companies and startups that use technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience
Fintech
9,809 items
Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.
Latest Limit News
Sep 25, 2025
After the transaction is closed, Limit will continue to operate under the “Limit” brand, within The McGowan Companies envelope, led by Shea McNamara, Limit's facility director. All staff will remain in place, according to the companies. Limit is a has two divisions, Limit Wholesale, and Limit AI. Limit Wholesale is an Artificial Intelligence-enabled, digital, wholesale insurance brokerage that specializes in cyber liability and technology errors and omissions. The McGowan Companies is an insurance broker and intermediary located in Fairview Park, Ohio. Was this article valuable?
Limit Frequently Asked Questions (FAQ)
When was Limit founded?
Limit was founded in 2020.
Where is Limit's headquarters?
Limit's headquarters is located at 440 North Barranca Avenue, Covina.
What is Limit's latest funding round?
Limit's latest funding round is Acquired.
How much did Limit raise?
Limit raised a total of $14.5M.
Who are the investors of Limit?
Investors of Limit include The McGowan Companies, IA Capital Group, American Family Ventures, Material V and Indicator Fund.
Who are Limit's competitors?
Competitors of Limit include ProWriters and 4 more.
What products does Limit offer?
Limit's products include Limit Wholesale and 1 more.
Who are Limit's customers?
Customers of Limit include M3 and baldwin.com.
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Compare Limit to Competitors
Anzen operates as a technology enabled company that specializes in executive risk insurance within the insurance industry. The company provides a marketplace for executive risk insurance, including management liability, cyber risk, and professional liability, utilizing artificial intelligence (AI) and advanced technology to streamline the underwriting process and provide brokers with quotes. Anzen primarily serves retail brokers and insurance carriers. It was founded in 2020 and is based in San Francisco, California.
CRC Group is an independent brokerage and underwriting specialty insurance distributor that provides wholesale brokerage, insurance underwriting, and employee benefits services. The company serves the insurance industry, catering to retail brokers and carrier partners. It was founded in 1982 and is based in Birmingham, Alabama.
Cowbell Cyber provides adaptive cyber insurance coverage to small and medium-sized enterprises within the insurance sector. The company offers cyber insurance products that include continuous risk assessment and underwriting, using AI to manage and mitigate cyber risks. Cowbell Cyber serves the insurance industry with a focus on SMEs. It was founded in 2019 and is based in Pleasanton, California.
Cyber Plus is a company that specializes in offering insurance products within the financial sector. They provide a range of insurance solutions designed to protect properties and assist individuals in managing risk. The company's main services include property insurance and connecting clients with insurance agents. It was founded in 2014 and is based in Sydney, New South Wales.
NOW Insurance provides healthcare liability insurance within the insurance industry. The company offers professional and general liability insurance products that cover healthcare professionals and businesses against claims of negligence and errors. NOW Insurance serves the healthcare sector, including allied health care, nurses, nurse practitioners, home health aides, pharmacists, and physicians. It was founded in 2019 and is based in Houston, Texas.
Embroker offers digital insurance brokerage specializing in business insurance solutions across various industries. The company offers a range of commercial insurance packages, including professional liability, cybersecurity, and directors and officers insurance, tailored to meet the specific needs of businesses. It primarily serves sectors such as startups, law firms, tech companies, and financial services. It was founded in 2015 and is based in San Francisco, California.
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